Above left to right: Marcus Antebi Founder with CEO Michael Karsch, November 2017.
Let me tell you a great story while it is still unfolding. I met Michael Karsch in 2012 and 1/2 and he slowly started to invest in Juice Press. There was a lot of work to be done for both of us. I had four stores at the time. We went through a lot of operational changes the first two years keeping up with the expansion of stores through out New York City.
Once Michael was mentally invested in Juice Press we were moving like a wild fire through a dry mountain side! Over the years that followed he has been as important to this business and its mission as I believe I was and still am.
As of January 2018, when this was written, he and I both work at this from every angle. Its hard to imagine how difficult operations are in a retail chain with more than 75 stores spanning across the USA. (Not just any retail. A Highly perishable food retail business.)
Over the last few years I am grateful to allow my partner to take the leadership role and help us grow with a trajectory that is unimagianble alone.
I consider Michael to be one of my best friends and teacher. I also enjoy teaching him a trick or two!!
Marcus Antebi – Founder
“i am a very competitive business man. i am driven for simple reasons to be the best juice man in the industry. one of them is that my family and friends depend on juice press!”
JUICE PRESS is an extraordinarily detail driven business. there is no other way to survive unless we are prepared to fight and win every daily problem. we build awesome retail stores and work hard to staff them with enthusiastic juice team members.
we are the best juice and smoothie bar on the planet. it’s true. we checked. if you found us, it means that your food and health consciousness has soared higher. here are some reasons why we are the best!
*we are usda organic. juice press uses only usda organic produce. our supplements, such as green powders, are usda organic. our kitchen is certified usda organic and inspected regularly.
*we cold press our juice. cold press juicing has several advantages. both the goodnature x1 and the norwalk juice presses shred down the solid produce to a pulp. the pulp is then pressed by the hydraulic press. this method is far more efficient than a rotary blade machine, which leaves behind much juice in the pulp.
norman walker invented this machine some 75 years ago. the press has two separate juice extraction machines built into it: the pulverizer and the three ton hydraulic press. harder vegetables and certain fruits require first being pushed down the pulverizer feed tube. a slow spinning blade creates a pulp out of the produce. the pulp is then wrapped in a cotton or linen cloth and placed on the press tray where the press crushes the juice from the pulp.
the result is the extraction of the maximum amount of juice from the least amount of produce. the pulverizer is also proven to be the most effective way to liberate the nutritional enzymes from the fibers of the produce.
*we have 65+ cold press juice formulas. we have the most extensive lineup of juices anywhere. whether you’re craving all green, all fruit, or a combination of both, we have something for you.
*we have 30+ amazing tasting superfood smoothies. our nutrient-rich superfood smoothies taste amazing and are made to order. all raw, nothing processed. no one can touch our diverse lineup.
*we have an amazing line up of raw foods including salads, desserts, and entrees.
*we have amazing seasonal hot cooked soups. this category is growing rapidly for us.
*we don’t use hidden ingredients or processes to preserve or enhance our juices or smoothies.
*we like our juice to be 100% raw and to possess the electrical power that all living organisms possess — everything is pure. this miraculous way of eating and living has changed my life and can change yours.
ok here’s the abstract part: our juice is so fresh and pure and our formulas so intense that our juices will have a powerful and positive effect on your digestive system. very few juice places can do what we do. the only ones that come close are the small mom and pop shops (not always) and they don’t even know why their juice may be powerful.
we know integrity matters. our nutrition guru fred bisci taught me that my integrity feeds every cell in my body the way clean foods do. i believe it because i feel it. my partners are the finest men and women i’ve ever been honored to know and serve. we share the same drive to reflect our values and integrity into the juices and foods we make daily. all of us demand quality. we drink the hell out of the juice and go nutty for juice press foods.
we make the juice that changes lives. we’re the weirdos who demand organic produce. we demand variety. we demand the best of everything.
thanks for your belief and support in us. we won’t let you down.
marcus antebi | founder
Marcus Antebi wikipedia Jan. 11, 2017
Some time in early 2008 I was fed up with the family business (art, antiques, and high-end jewelry). I had made a go at another wildly complex business in skydiving years earlier that didn’t work out the way I hoped either. Both businesses ultimately prepared me for the challenges of growing Juice Press from nothing in the fall of 2010.
I was born in Brooklyn and raised in my teens in Beverly Hills — two vastly different experiences! At age 15 I got sober from excessive “weed” smoking and today I am still recovering and sober. I am 31 years sober at the time of this writing. I grew up in retail in one form or another and retail is what I do best. My sober lifestyle propelled me into sports and nutrition.
I and I started as a rock climber in the early 90’s and later discovered ultimate frisbee and played in competitive leagues. In my mid 20’s I caught the bug for recreational skydiving and pursued that with my heart, mind and body. I and I phased out from skydiving with 2,300 jumps, moved back to NYC from upstate New York where I and I started training Thai boxing with the masters at Five Points Academy.
I and I quickly became consumed by that sport. My trainer lined me up with my first fight in 2004 and that’s where I first learned how to crash weight fast to weigh in at 140 lbs. With the frequency of fights I and I was making, I and I was cutting down weight regularly. It was painful and mentally draining. It wasn’t until the end of my competitive training and fighting that I figured out the obvious benefits of a plant-based diet that especially included superfoods, raw juices, and lots of salads. The idea for Juice Press was sparked because I and I was dissatisfied with the commercial juice and raw food industry in New York.
(I and I is the Rasta term for “I” and “me”. I will go back to writing “I” again because I am not a Rasta.)
In 2003 I was back working for my father and in 2008 I decided to leave that business and start my own thing. I worked on a business plan for Juice Press for about 12 months and when I found the first store on East 1st Street in NYC I was very unsure of myself. My dream was to sit on a bench in the sunlight and talk with people all day long. Added to that dream was to drink juice and listen to reggae. My father thought for sure that he was going to have to support me the rest of his life. I took all my savings to build out Juice Press! Construction and retail concepts came naturally to me because of all my years toiling in retail. To be honest my biggest obstacles were the partners I chose to start Juice Press at that time. We were all well-intentioned, but we were a bad match for each other in this particular venture. There was a lot of chaos and infighting. I had made the most significant financial commitment to this venture, worked seven days a week at it, and creatively build the cabin and felt like no one was there to lift it higher!
By the 4th Juice Press opening, I was talking with two different groups of private investors. I was introduced to a third interested party, Kenny Dichter and Mark Teixeira. Kenny and Mark were positive and very grounded men and I felt like the other parties were too old school for a brand like JP. Things were not exactly in order at Juice Press but Kenny D. saw the vision and believed in me. How he and I secured our deal is an unbelievable tale!
Kenny called me up one morning and invited me to fly to Orlando to meet some pro golfers. We hopped on his jet and sat for three hours haggling over Juice Press and penned in a deal on a napkin! Being the old school retailer I am, I insisted that he give me a $500. deposit from his pocket on the deal to make sure the deal was now “holy.”
A few months later I was introduced to Michael Karsch. MK was pals with Kenny for decades. At that time Michael was involved with his hedge fund business. He was very cautious of me and to my surprise he agreed to buy out my remaining original partner. MK and I could not appear to be any different than we did. Early on he and I had to feel each other out and that was not always easy. Michael instituted many, if not all, of the key missing components of our current infrastructure. Slowly, Michael and I became very trusted friends. The movement of the relationship took time and trust on both sides. Michael is a rare breed of genius because he is entirely systematic and mathematic while sensitive to creative and branding. I am a “deadly” mix of “operations”, branding, creative, and retail intuitive. Michael and I with our incredible team built Juice Press, not without a lot of blood sweat and tears, into more than 60 retail stores in the Northeast.
I gladly surrendered my sense of control of a small chaotic business to a man and team that is better equipped to build a “homemade” institutional business! I have a big piece of a big company as a result. I don’t believe I would have been able to hold on to Juice Press had it not been for Kenny, Mark, and most of all Michael Karsch. (I have a picture of my kids on my night table with Michael in his own picture frame!)
Let’s Get Together & Feel Alright
I’m figuring out that traditional nutritional science and concepts are very misleading and have failed at improving human health. Eating more kale and spinach is important, but by no means is that the answer to the problems that commonly plague us. It’s the processed foods we consume that are killing us. I feel that it’s incredible that scientists, chemists, nutritionists, and doctors are not *getting this* and offer little to help us change our patterns and habits. Food alone does not heal us. Chinese and Ayurvedic medicines are abstract sciences and in this day and age I don’t believe this is the medicine we need to move forward.
Western medicines and surgical advancements can prolong life and do have benefits, but they don’t address the simplest of all sciences; the solution is leaving out processed foods and gradually phasing out the errors in nutritional choices people make because they are told they are consuming wholesome foods. My food mentor since I founded Juice Press is the wonderful Fred Bisci. He has helped me form the basis of much of what I know. I speak with him almost every day to continue my education. Fred has been 100% raw vegan for over 50 years. His knowledge on the science of food and the body is unparalleled.
Throughout the “Knowledge” pages on this website, I believe there are some great tips that I repeat over and over. These concepts are derivatives from my long time friendship with Fred Bisci and my personal experience. My diet pattern is in accordance with my “preaching’.
Overview of my diet: juice – salads – Smoothies (about 2400-3000 calories daily). (Lots of fruit.) VEGAN
I stop eating at sunset. I drink cold brew coffee. Zero processed foods.
Fundamental reading fasting: USC’s study on protein | read USC’s study on fasting
Dear Health Conscious People,
For the past 8 years, my partners and I have been obsessively dedicated to building the premier raw juice and raw food grab & go venue in the world. We have a simple approach to achieving optimal nutrition for the people of this country: Eliminate processed foods and let the body do the healing. Nourishing your body and teaching you how to eliminate nutritional mistakes is our passion; we never compromise our high standards.
This vision for Juice Press came from my own experiences with “food noise” and the confusion around healthy eating. Growing up, my father and sister battled with food addiction. They were overweight and unhappy — I felt ashamed that I could not help them. It was their struggles and my unresolved feelings that made me determined to develop a healthy relationship with real, nutritious food and to help others do the same.
Several years ago I met my food guru and a true inspiration, Fred Bisci. At the time, he was a lively and active 80 year-old, having been 100% raw vegan for over 47 years. He has a Ph.D. in nutrition science and has been a nutritional counselor for over 50 years. Fred is the healthiest, happiest person I know. I’ve never met a man with greater integrity and more knowledge of nutrition. He’s the real deal and is true to the cause.
Over the years, Fred has taught me about optimal health. His theory, which I agree with, is that the key to health is actually what you leave out of your diet. He taught me that the body has the remarkable ability to heal itself. By eliminating processed foods and other dietary mistakes, we get out of our own way and allow the body’s natural pathway to healing to remain open. Beyond that, great health comes from consuming a lot of raw greens, especially in juices, and lots of raw fruit juices if your individual chemistry permits. Above all, vitality and optimal health is about cleansing at a rate that is fast enough to match your toxification by the environment and poor choices.
Since beginning my journey, I’ve been angry and judgmental at the nutritional confusion caused by some food companies. Fred and I speak in great detail about nutrition and we love discussing the controversies and misconceptions surrounding healthy eating: raw vs. cooked food, blood sugar levels, illness, calories, protein, juice vs. solid food, blended vs. juiced, the best alternative sweeteners, etc. The principles we believe in are based on science and our own experience, not quackery and abstract ideas. Our simple approach has many fans, including numerous M.D.s and others with degrees of all kinds.
Juice Press products are available to give you an accessible way to eliminate nutritional mistakes and work toward optimal health. In its current state, our specialty is cold pressed juices. They’re made fresh daily in Manhattan and we have over 60 varieties. Our diverse menu also includes options from raw oatmeal and salads to superfood smoothies. Nothing we serve is processed or pasteurized — everything is pure. This miraculous way of eating and living has changed my life and can change yours.
There have been some steps toward decreasing food confusion. I tip my hat to the recent ruling by the FDA to ban trans fats. Trans fats cause extreme inflammation, which is a precursor for disease. This is a huge triumph for the American diet and health. Unfortunately, we seem to be sliding in the wrong direction in another area.
My partners and I are dedicated to providing people with an accessible pathway to optimal nutrition. In our stores we will not use processing of any kind on our juices or produce. We constantly raise our standards and we plan to provide more and more raw vegan juices, smoothies, and food items. What started out as a personal journey has become my life’s mission and my service to you.
Thank you for reading and thank you for supporting Juice Press.
Marcus Antebi Founder, Juice Press
“there’s no other food brand that i know of that is as committed to all areas of food excellence as juice press is! broadest selection, organic produce, freshest products, highest standards and practices, innovation, and much more. we are the first raw juice company to innovate with the use of a probiotic supplement that is absolutely going to revolutionize the industry.” – marcus antebi, founder
USDA Certified Organic
we are certified usda organic–our produce and ingredients. inspections. some of our local competitors are selecting certain sections of their retail areas to have “certified organic” displayed, while other areas are not actually certified anything. This is a confusing practice.
Organic produce is a superior health choice and worth the extra cost.
It’s harder to source organic items year round but we know it’s worth the extra effort and all of us, you and us feel better because we consume organic if produce! (read more)
Shortest Shelf Life
we strive to have the shortest shelf life. we produce juice and food everyday. we deliver everyday. we pull our juice and food off the shelf earlier than necessary to ensure freshness…read more
we are the only juice chain that has a fully transparent super-kitchen open to the public for viewing. our business is your business–we pride ourselves on our transparency…read more
we are really healthy and not “fake” healthy. we are one of the only companies concerned enough about your health to avoid all processed ingredients. we never use preservatives, refined sugars, artificial sweeteners, iodized salts, or canned products in any of our products. we believe and we are told that we have the best tasting products on earth. fresh, organic produce and brilliant formulations play a part. we have the most locations in the raw, cold pressed juice industry. we never sacrifice on quality. we pride ourselves on our super clean stores. juice press owners and team members are maniacally obsessed with detail and order. our people are the best. juice press is a great organization from the owners, to the corporate team, to the managers and foh team that make our stores beloved neighborhood spots. we are committed to the best method of juice extraction, cold pressing our juice on norwalk and good nature cold press machines to maximize juice extraction and preserve nutrients and enzymes. our expertise in food science allows us to deliver a superior product. we strive to be at the cutting edge of all things nutrition. there is science behind our philosophy on cleansing. our proprietary vegan probiotic, proviotic, is revolutionary, and the success of our game-changing product suggests that customers trust juice press as a health and wellness platform. we drink and eat our juices, smoothies, and foods every day. that says something great about our passion and our love of what we do.
we offer an exponentially greater selection of the following items than our competitors do: cold-pressed juices, superfood smoothies, delicious raw foods, hot soups, and raw desserts.
our brand is a lifestyle. juice press keeps people engaged, committed, and interested in their own health.
we are the only juice company to deliver our full menu of fresh, organic products in nyc.
we pride ourselves on having the sharpest knives in the industry.
we have a sustainability plan in effect.
we are charitable and thoughtful to our community.
we tell great jokes.
Thanks for your support- marcus antebi – founder
How did Juice Press go from zero stores to 60+ stores in less than 6 years?
A midnight essay by Marcus Antebi, Co-Founder
In 2007 I had enough of the doldrum of my family retail business. Several years before that, I retired from sport skydiving and sold off a skydiving retail and mail order business I started some seven years before.
It was time for change! I was 40 years old at the time and I knew exactly what I wanted to do next. I wanted to sit on a sun-drenched bench, drink juice all day, and talk to like-minded people. I had watched Doug Green (founder of Liquiteria) work hard for many years on his juice business and like so many other people, I too adored the juice biz! I had noooooooo idea what I was in for. (The high workload that is.)
In 2009/10 I started Juice Press and from day one, I intended to grow this as big as possible. Every process I created, I contemplated the scalability of that move. I worked harder than anyone else I knew in the business at that time. I made a point of doing everything myself until I felt I had someone better than me to do the job. In other words I micro-managed everything.
I had certain skill sets tailor made for this business. Primarily, I see juice in 4d, nutrition in 5d, retail in 6d, and I love to work and I love all aspects of our operation! (Love is too gentle a word. What’s the next highest word after love? Obsession!)
After two or so years and with just four stores, I met my beloved Kenny Dichter (research Kenny). He found me struggling with my then-partner and Kenny agreed to buy him out and put other people along with himself in place to help Juice Press grow. Kenny brought Michael Karsch into the venture which was a critical move on his part. Over a short period of time Michael invested deeper and deeper into Juice Press.
Michael managed Juice Press along with me while keeping his focus on his primary business in finance. We built a small management team including a very talented COO named Peter Kay. Peter Kay is a critical part of the story. He has done so much for the operation, the product, the projects we are involved with, and more! So much more.
Without Kenny & Michael there would be NO juice flowing from the heavens the way it is now! Michael especially has been enormously instrumental in developing the brand with our families and team. He has helped me build tremendous infrastructure for the company. (All the infrastructure, really.)
He and I, with the help of so many people, have taken advantage (in a good way) of the real estate opportunities available and built around a lot of extraordinary categories within our category, such as, homemade energy bars, truly delicious cookies that aren’t bad for you, hot soups, a line of critical supplements, bottled functional waters, and hot sauce. To name a few.
With the team we have assembled and with the love and support of our customer base, we have accelerated from just 4 stores in 2013 to almost 60 stores by 2017.
I hope to add more to this timeline of events and periodically come to this page to edit the numbers to reflect more and more stores.
In conclusion we grew fast. We could have gone faster. People need this product and we want to exist everywhere. We have adhered to all of my primary principles during our growth and we have been rewarded for our integrity and intentions. In fact as a result of our growth, the values of the company have reached higher. Something I did not believe was possible.
The contributions of Erica Karsch and Roxanne Palin on a day to day basis are invaluable. Steve Karsch, Kenny Dichter, Ken Langone, David Wasserman and many others have added tremendous value to this mission.
The greatest retail brand has now emerged to benefit all of us in so many ways.
Today there is a pharmacy, ATM, or a coffee shop on every corner it seems in America. Tomorrow there will be a juice bar on every corner. 800 of them will be a Juice Press!
0-60 in seconds flat: hard work, a great partner, a great team, never comprise the quality, knowledge of the plants, and luck!
Thank you for your continued support.
ProViotic and Probiotics
juice press is extremely proud to be the first to offer this amazing 100% vegan, allergen-free, usda organic probiotic to our community of health conscious customers! it cannot be stressed more how crucial a good probiotic supplement is to supporting a healthy immune system. that is why juice press places such a high importance on bringing you something so far ahead of what the supplement industry has provided.
we include proviotic in many of our popular juices because of how important it is to the safety of our raw juices and to augment our juice’s enhancement of your overall immune system. we have the science of the most respected ivy league university behind us as well as a 100 year track record of its use in consumer products! glb44.org
since this sub-species of lactobacillus bulgaricus has been safely used in foods for over 100 years with no indications of overdose or side effects, top scientists believe that if it is added to unpasteurized juice it will serve both as natural preservative capable of inhibiting “bad” bacteria and as a way to replenish the healthy bacteria found in our bodies. www.provioticresearch.org | faqs
our partners in bulgaria collaborated with jp’s founders and came across the fascinating results in this strain of fda approved probiotic (good bacteria) unlike any other. this strain of good bacteria is not only sourced from a plant, the snowdrop flower, but also thrives in pure, organic vegetable juice. the product’s quality and manufacturing standards of integrity rival all probiotic supplements on the market. this product establishes jp as a leader in the industry and at the cutting edge of gut and immune health!
because proviotic flourishes in juice, jp’s raw, unprocessed juices and smoothies are the ideal delivery mechanism for a healthy dose of probiotics. why? there are plenty of prebiotics (that’s food for good bacteria!) in the juice to keep the probiotics vital and strong up until the moment of consumption. proviotic is supportive of digestive and immune health, as well as inhibitory of well known pathogens like listeria, e. coli, and salmonella, as shown by ivy-league partnered research studies (learn more at provioticscience.org). we believe the inclusion of proviotic in our juices is a truly revolutionary step in the juice and food world, one to be considered among the most important food developments in centuries.
juice press is a privately owned chain of restaurants under the rabbinical supervision of rabbi zev schwarcz of the ikc international kosher council. link to ikc website
we do not use any dairy products or flesh foods anywhere.
we do not have any grapes or grape juices.
rabbi zev schwarcz tel: (718) 635-1037
ikc is an orthodox certification. rabbi zev schwarcz, is the rabbi directing the ikc. he is a graduate and musmach of telshe yeshiva in cleveland. he has had over 20 years experience with kashrus supervision, most of it with the ou. all of ikc’s mashgichim are orthodox, bnei yeshivos. ikc’s guideline’s are the halacha (jewish law). ikc’s strives to do everything according to halacha (jewish law).
a common concern of some clients is how we clean leafy greens. we wash our green leafy vegetables carefully using an organic compound for eradicating organisms. our large conveyor washing system is designed to free trap particulates and send them to the bottom of drainage tank.
all foods, juices, extracts, and supplements are kosher. we are open seven days a week and on all high holidays.
Fred Bisci: Our Nutrition Mentor
fred bisci has been 100% truly raw and vegan for 50 years. for 7 years he has helped me understand very tricky aspects of nutritional science and directed me towards things i consider very valuable for my own diet and understanding. his most epic contribution to nutritional science is that he is really the first person to put all of the focus on ‘what you leave out,’ which simplifies what you should be doing to work towards healing rather than fad diets. i’ve gone to him so many times for his insight. i want to be clear with the world that fred is the reason juice press has a deep and centered basis in the science of nutrition. he has shown me how to heal my own body. he has pointed me towards knowledge i would have taken a lifetime discover…read more
juice press is excited beyond words to offer many of our amazing selections throughout the equinox chain. this is a relationship a long time in the making and now finally the vision and the dream have been materialized! as a long-time equinox member, i believe that the equinox brand is the best all-around health club experience in the world. i would personally be lost without access to equinox throughout the country. thank you for the opportunity to serve members and equinox employees alike. gratefully, marcus antebi, co-founder and ceo, juice press
equinox press release
new york, new york, (april 14, 2016) – equinox, the high performance lifestyle leader, today announced a strategic partnership with juice press, which will bring juice press cafés to select equinox locations throughout the northeast. this partnership will provide convenient access to unprecedented, organic food and beverage offerings.
in a move that furthers equinox’s strong commitment to nutrition, equinox will replace select cafés with juice press locations over the next four months, beginning with the new equinox east 92nd street, which opens in early may. already home to a juice press in its bryant park club, equinox is greatly expanding this amenity to meet demand of consumers for juice press’s high quality clean nourishment options. “at equinox, we are dedicated to providing unparalleled experiences in our clubs, and we’re proud to partner with juice press to further maximize our members’ lives,” said patrik hellstrand, group vice president of operations at equinox.
“nutrition is an important pillar within equinox’s holistic approach to health and wellness, and juice press’ offering aligns with our beliefs around clean, conscientiously sourced foods.” equinox believes that food is information, which affects the entire body and its ability to perform. while there are many ways to eat well, the key is striking the right balance. “partnering with equinox is transformational for juice press,” said said michael karsch, chairman of the board, and marcus antebi, founder of juice press, in a joint statement. “our ability to help consumers avoid food and beverages containing processed ingredients will be very meaningfully expanded by the equinox footprint of world class workout facilities.
the alignment of the equinox and juice press brands will reinforce to consumers that wellness is an integrated effort between exercise and dietary efforts and decisions.” juice press locations will appear at the following equinox clubs throughout this year, east 92nd street, 76th street, summit, paramus, tribeca, printing house, greenwich, ct, brookfield place, 54th street, columbus circle, 74th street, high line, park ave, 85th street, 50th street, dumbo, e. 53rd street, bond street, gramercy.
please check our jp locations page for a list of equinox locations.
juice press is a proud sponsor of the us tennis open.
we were the official cold pressed juice company for the entire event. juice press offered a selection of cold pressed juices and smoothies from 2 large kiosks.
additionally we had a smoothie bar inside the players’ food court and our juices were inside the players’ locker rooms.
we also had a cooler on the arthur ashe court with a juice press logo.
above: tennis legend novak djokovich attending juice press on 83rd street in nyc circa 2016
Is Juice Press Expensive?
juice press is charging a truly fair market price for the items we produce. you will find that most of our prices are less expensive than our top competitor’s prices for the same equivalent ingredients. usda certified organic ingredients and short shelf life products are expensive to procure, distribute, and control. we believe there is no single chain in the world that does what we do (short life products) at the scale we do, for the prices we hold.
our juice, compared ingredient for ingredient, is priced more competitively than anyone else’s in the industry. we have seldom increased prices, even when produce shortfalls drive our costs upward, we hold the prices where they are at.
also, and this is a big point, no one sells foods by nutrient density and purity. juice press is offering more nutrient density than other food categories which promise mostly calories rather than nutrient density. think about this carefully. what has more value to you energetically and nutrient-wise, a $10 juice or a $10 steak with fries? the steak and fries are more caloric, and for many, more stimulating. it does not provide a clean, easy-to-digest source of fuel. protein content is of low importance since you don’t actually need that much protein to exist in the first place.
producing consistent product requires a large team of people. juice press products feel expensive because people are first getting comfortable adding this category of food to their lifestyles.
no one has been able to produce a product of equal quality to ours for less money. the only way to cut corners is to use conventional produce over organic and to extend the shelf life to make distribution and waste management easier.
thanks for considering juice press.
gratefully, marcus antebi, ceo and co-founder
Fun Marketing Approach
my approach to marketing was developed in my previous marketing experience with my skydiving company. back then i needed to make a disruptive entry into the industry. i came up with things i thought were ludicrous and funny.
i taught myself photoshop out of necessity and all of my marketing material in the skydiving business i owned was recognizable. years later when i started juice press, many of the things i found silly about the “cleansing” business and the juice retail industry were natural subjects for me to poke fun at.
the in store postcards, bookmarks, menus, brochures, guides to nutrition, and so on are all littered with inappropriate language, comments, and silly stuff. some of the materials were so inappropriate i had to discontinue certain pieces when i took on new polite partners and conservative investors.
today the stores are littered with secret messages and weird art pieces, silly bookmarks, scribblings and items that keep my creative side satisfied.
i hope that people appreciate the things i create for entertainment and to keep juice press marketing fresh and genuinely edgy.
marcus antebi – ceo & co-founder
Juice press is a privately owned chain of restaurants under the Rabbinical supervision of Rabbi Zev Schwarcz of the IKC International Kosher Council. Link to IKC website
We do not use any dairy products or flesh foods anywhere.
We do not have any grapes or grape juices.
Rabbi Zev Schwarcz Tel: (718) 635-1037
IKC is an Orthodox certification. Rabbi Zev Schwarcz, is the Rabbi directing the IKC. He is a graduate and musmach of Telshe Yeshiva in Cleveland.He has had over 20 years experience with Kashrus supervision, most of it with the OU. All of IKC’s Mashgichim are Orthodox, bnei yeshivos. IKC’s guideline’s are the Halacha (Jewish Law). IKC’s strives to do everything according to Halacha (Jewish Law).
A common concern of some clients is how we clean leafy greens. We wash our green leafy vegetables carefully using an organic compound for irradicating organisms. Our large conveyor washing system is designed to free trap particulants and send them to the bottom of drainage tank.
All foods, juices, extracts, and supplements are kosher. We are open seven days a week and on all high holidays.
Marcus Antebi is a native New Yorker who founded Juice Press, the world’s largest vegan grab and go food chain in 2010. With the help of his partner Michael Karsch, Chairman and CEO, they built their company to 71 stores in 7 states while upholding their primary unshakable principles of sharing their passion and love for unprocessed plant based foods that taste great.
The core product of the business are their raw, short shelf life, cold pressed bottled juices and their in store made to order super food smoothies. The brand is widely known for transparency in ingredients, unrivaled quality and integrity, and of course cruelty free plant based VEGAN foods and soups. USDA Organic produce is a must.
In 2005, Marcus Antebi retired from skydiving after making thousands of jumps. He then focused his passion for sports through competitive Thai Boxing for nearly 13 years. The diet and training was rigorous during those years and that is where he developed a very unique stance on nutrition. “The vegan diet is the only way for me to achieve the best health. Of this I am positive and I can speak on this in very scientific and technical ways. Moreover there are three primary reasons to adopt this type of diet: 1. compassion for animals; 2. it is the optimal diet for human chemistry; and 3. veganism is the only way to heal the planet and the environment. There is absolutely no science that can refute the benefits of a totally plant based diet, and their are no body-type exceptions to this rule. Anyone who says that you can’t be healthy and began vegan is full of s**t!”
One enormous advantage Marcus had to accelerate his education within the field of nutrition was his close relationship with his food Guru Fred Bisci. “Without feeds close nearly daily guidance with the understanding of the complex to simple concepts of food, I would be lost in the same “maze” most of the world and it’s food professionals are in.”
The other profound way is through Juice Press and the countless people he encounters and engages with to learn more and more each day about an amazing healing machine the body is designed to be.
Through Juice Press and its amazing public reach, Marcus has been able to reach hundreds of thousands of people and surely impact thousands directly with echoes of Fred’s teachings and of course with his own experiential knowledge of the chemistry of his body. He has been a yoga practitioner and great admirer of Sri Dharma of New York and a student of Satguru Yoga Parmahansa from Japan for years.
“The next 50 years of my life are dedicated to my children, my wife and to help illuminate the world from darkness where it comes to food and eating. This is a calling I have had since I was a helpless young boy desperately trying to help my father overcome his “body disconnect” and his life long battle with obesity. I can not save him, this I know for sure, but I can help many others in the work I do through Juice Press. The following 50 years I intend to catch up on my rest!”
Below: sneaking a holiday party kiss with my wife Teresa. December 2017