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Dear Juice Press,

I hope this finds you well. I’m reaching out to you because your juices are a huge part of my daily life! I’ve lost 104 plus pounds through juice cleansing, and radically transformed my health, curing myself of respiratory issues and joint pain.

I’ve read your mission statement, and I can say without a doubt the following: Juice Press makes the best cold pressed juices (This is why I drive 30 minutes out of my way to find you guys and don’t even bother to check expiration dates anymore.)Everyone NEEDS access to what you offer.

Forever Grateful,

Ted Rovet

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Before and After Photos

Stop Worrying About Fruit Sugar!

It’s time to wake up and learn the facts that have been muddled, befuddled, and cuddled by misconception, misperception, misinterpretation, confusion and abstract science. Some scientists mislead people to believe that fruit sugar is detrimental to human health.

The sugar in an apple, for example, is called fructose. And fructose in a fruit is never bad. The fruit has nutrients you need and energy you want. Nutrients and compounds that fight disease.

If you remove the sugar from the fruit and use it as a sweetener it can be harmful. When you eat the whole food or fresh juice it is beneficial to your health, especially with fighting cancer.

Fruit does not make you sick. Au contraire! When you eat a piece of fruit or drink raw fresh fruit juice, you are helping to detox your chemistry – when you’re especially toxic, fruit can make you feel woozy. This is because it has the power to pull endogenous toxic material from the cells and into the bloodstream for removal.

Fruit is the most easily digested food and the most cleansing of all foods. It has energy and nutrients.

The juice format is unique because the insoluble (unable to dissolve in water) fiber is mostly removed during the juicing process. Not all of it is removed, though, and quite a bit of fiber remains.

Juice is powerful because there is more overall produce present in a single serving, which means more access to the overall nutrients.

The electrical energy of the living produce is an important part of its scientific benefit to our chemistry. Here’s why: the living juice is an enhancement to your living chemistry.

Back to sugar.

Fruit sugar and the sugar in starchy vegetables like beets and carrots are instant perfect energy for human chemistry. This type of sugar does not feed or breed pathogenic cells.

Pathogens feed on the byproducts caused by processed and refined sugars.

Processed sugar and a high protein diet can lead to cancer. Additionally and critically, cancer thrives in a low oxygen environment which is caused by cancer cells a specific oxygen smothering lifestyle that produces high degrees of gases like methane.

A lot of people believe that Otto Warburg said that fruit sugar or sugar in general feeds cancer. He did not teach that. He in fact taught that fermentation causes cancer and people observed incorrectly. When you deprive yourself of oxygen, your cells use other gases to survive and then mutate.

Max Gerson was an epic doctor who lived in the 1920s and 1930s. He had people drinking all kinds of fruit juices. If you go to Gerson Institute, you live mostly on juices with fruit and vegetables every day.

Fred Bisci teaches if you starve yourself of needed fruit and vegetable sugars you give cancer an unfair advantage. You also force yourself to seek calories that resist digestion such as animal protein, heavy amounts of grains, or worse, processed food.

Cancer as an example is adapted to absorb insulin far better than a normal cell. Cancer is a vampire because one of several things it feeds on is healthy blood. Cancer can thrive in the low oxygen environment people create through dietary mistakes.

Fruit and starchy vegetables contain energy that is vital and compounds that help fight off cancer and other illnesses.

It’s really quite simple.
Stop fearing fruit juice from a raw and fresh source. These juices are loaded with vitamins and minerals.
Fruit juice is not bad, it is good. That doesn’t mean you should have 97 bananas every day.
Eliminate processed foods and don’t eat late at night. Reduce or eliminate animal protein – you don’t need that much protein to function. Protein is not a diet solution.
And remember you were meant to consume water plump carbohydrates. That is optimal.
Thank You,
Marcus Antebi – FOUNDER (Copyright Marcus Antebi 2016)

16 Hour Cleanse

This type of fasting in my opinion is relatively easy compared to other lower calorie cleanses that also require you to completely abstain from your daily eating patterns.

This type of “intermittent fasting” means you are eating as you normally would – but during the day only. After 4 p.m., you are no longer eating. This is a powerful approach to an overall healthy eating pattern. In my experience the results of this adjustment will be positively astounding the longer you hold this pattern.

The first benefit of this type of fasting is you have eliminated several common areas where you are most likely making your worst dietary and lifestyle mistakes. Just by leaving out these mistakes, especially after the sun goes down, there will be an immediate improvement in your overall chemistry. The health claim here is: leaving out dietary mistakes and unhealthy eating patterns will lead to better health.

These mistakes are scientifically proven as problems and include – but are not limited to – eating late at night, overeating, and the consumption of wine and spirits and stimulants, especially at dinner time.

It is better for our chemistry to go to sleep with an empty stomach. This takes practice. Especially if you are “emotionally” eating at night time.

Our natural eating and healing patterns are programmed to follow the circadian rhythm*. The optic nerve signals the brain when the sun goes down and the brain signals the hypothalamus gland (which regulates various metabolic processes and responsibilities of the autonomic nervous system) that it is resting time. When you are not digesting food or cleaning up dietary mistakes during the dark period of the day, your chemistry has free reign to heal.

The 16 Hour Fast

Every night when you sleep you are doing a “dry fast” (no water, no food). This sleeping fast has a necessary and positive impact on your chemistry. It is required for the natural process of blood dialysis along with many other detox and healing processes.


As explained, after sunset is a critical time to take control over our chemistries and biological healing functions by allowing our systems to focus on cleaning up the mess we normally make within our bodies. Factors like environmental toxins, stress, and diet create this mess. The more time your chemistry has to work on cleaning the mess, the more the mess will be cleaned up. (Results vary dramatically from person to person.)

Since juice requires little to no digestion to absorb nutrients, the water it provides does not interfere but rather amplifies the process. The last part of that statement is an abstract hypothetical postulation on my part. That being said, I’m selling juice, not a dry fast, therefore I encourage people to drink 2-3 juices or similar smoothies from 4 p.m. until bedtime.

People more experienced with this type of fasting will need less juice or smoothies to support the remaining hours of the day they are awake.


In the winter I take my evening juices and dilute them with hot water to warm up my body. Sometimes I love or feel the need for smoothies and juice. Juices are fabulous with warm water and they allow me to be sipping juice for a much longer, more comforting period of time. I have been doing this exact program with a few mistakes here and there for 7 months. With all my caloric needs being met during the day, I still lost 15 pounds changing nothing else in diet.


Make time during the day to lay flat on your back with your eyes closed. This is another way to stimulate blood detoxification. Go for massages, colonics, visit bathhouses, read good books at night time, do yoga, meditate, pray, listen to soothing music, and practice your best lifestyle goals with the best intentions.

The juices and smoothies are powerful in helping the detox process. However, the claims of what juice can do are secondary to the power of what you are leaving out of your lifestyle pattern. In other words, the body is doing most, if not all, of the work. The juices are raw and electrical forces that summon the body’s own electrical vital forces — vital force is all the energy you have left over concluding your day and digestion. Vital force, if there is enough of it, has a direct positive impact on your immune system and your spiritual system. (This is an abstract philosophy from my own experience.)


Drink any kind of juice or smoothie you like. All green, green with some fruits, or mostly fruit juices. This is your unique choice and has no bearing on the effect of this 16 Hour Juice Fast.


*A circadian rhythm is a roughly 24-hour cycle in the physiological processes of living beings, including plants, animals, fungi and cyanobacteria. In a strict sense, circadian rhythms are endogenously generated, although they can be modulated by external cues such as sunlight and temperature.

How Fasting Is Good For The Brain, Huffington Post

Carolyn Gregoire

Senior Writer, The Huffington Post

We know that fasting can be great for the body, with benefits including improved metabolic healthincreased longevity and better heart health, but we’re still figuring out what kind of role it could play in a healthy lifestyle. Preliminary research shows it could also do your brain good ― especially if you’re at risk for neurodegenerative disorders like Alzheimer’s and Parkinson’s.


Scientists at the Buck Institute for Research on Aging have shown, for the first time, how fasting benefits the brain on a neurological level.


There are many different techniques and schools of thought on fasting, but the practice usually involves abstaining from food (or following a very calorie-restricted diet) for anything from 24 hours to a few days.


While starving yourself is the last thing any health expert would recommend, fasting done in moderation (and under the guidance of a physician, if you have a health condition) can confer a number of physical and neurological health benefits.


Previous research has suggested that fasting can improve cognitive function, stimulating faster learning and better memory. The new findings, published last week in the journal Neuron, shed light on how the practice may work to benefit brain health.


In their study on fruit fly larvae, the researchers found that the brain responds to nutrient scarcity (like that which occurs during fasting) by reducing synaptic activity. (Synapses are the connecting structures that allow chemical signals to be passed between neurons.) This may essentially be the brain’s way of conserving energy and giving itself a little reboot.


“Perhaps it’s a good thing that when nutrients are unavailable, an organism reduces neurotransmitter release and thus saves a good proportion of its overall energy expenditure,” Dr. Pejmun Haghighi, a professor at the Buck Institute and the study’s lead author, said in a statement.


Within only a few hours, dietary restriction triggered a response from molecular pathways that govern synaptic activity, or neurotransmitter release. By reducing the release of neurotransmitters from synapses in the brain, fasting may also give the nervous system a break, the researchers note.

“The process of neurotransmitter release is an energetically costly process,” Haghighi explained in an email to The Huffington Post. “Because of this high requirement for energy, it also generates waste including reactive oxygen species, that could lead to oxidative damage in cells including neurons. … Tuning synaptic activity as a result of fasting might help limit the unwanted oxidative damage in the nervous system.”


Neuroscientists have linked overactive synaptic activity with neurodegenerative diseases such as Alzheimer’s, Huntington’s and Parkinson’s disease, and therefore fasting could be an effective preventative measure.


“We believe that tuning of synaptic activity as a result of acute fasting might be beneficial for people who are at high risk for neurodegeneration,” Haghighi said.


The current findings remain theoretical until more studies on humans are conducted. However, combined with other research on the potential cognitive benefits of fasting, they do suggest that the practice might hold promise for improving brain function and perhaps even preventing age-related cognitive decline.


The bottom line? It can’t hurt to try. When done correctly, fasting carries the promise of many physical and cognitive health benefits, with little risk of adverse effects.


Two Studies: The University of Southern California on “Fasting” & “Meat & Cheese”

Please read this article regarding research from the University of Southern California: GO TO

Prolonged fasting forces the body to use stores of glucose, fat and ketones, but it also breaks down a significant portion of white blood cells. Longo likens the effect to lightening a plane of excess cargo.

Please read this from the University of Southern California pertaining to a study about Meat & Cheese being as deadly as smoking: GO TO


“Protein-lovers were 74 percent more likely to die of any cause within the study period than their more low-protein counterparts. They were also several times more likely to die of diabetes.”

Research: Nobel Prize Winner on Fasting

What do these men have in common? Fasting and Cleansing.


“When we first understand the value of water fasting and dry fasting, we then can add to that knowledge to understand the power of JUICE FASTING.” Marcus antebi, founder of juice press.


It is important we recognize the importance of Yoshinori Ohsumi’s work (read below) which further validates the work of Paavo Arola (who discovered autolysis which is more or less the same science as Autophagy). Yoshinori’s work is critical to the validation of juice fasting and the lifestyle Juice Press promotes. Additional body of work is the study made by the UNIVERSITY OF SOUTHERN CALIFORNIA on fasting. Learn More


Yoshinori Ohsumi, a cellular biologist from Japan, became a Nobel Prize winner in physiology and medicine “for discovering the mechanisms of autophagy.” The Japanese scientist has scientifically substantiated that fasting is good for one’s health, reports the Komsomolskaya Pravda Russian newspaper.


The Nobel Prize Committee’s press release reads:


“Ohsumi’s discoveries have led to a new paradigm in our understanding of how a cell processes its contents. His discoveries have opened new ways of understanding the fundamental importance of autophagy for a large number of physiological processes, such as adaptation to starvation and response to an infection.”


Autophagy is the process of utilizing and recycling unnecessary or dysfunctional cellular components—the so-called cellular rubbish which accumulates in cells. The term “autophagy” originates from two Greek words which summarily mean “self-eating.” Autophagy is intrinsic to living organisms, including those of human beings. Thanks to autophagy, cells get rid of excess parts, while an organism gets rid of unnecessary cells.


Autophagy becomes especially intense when an organism is under stress, for example, when it fasts. In this case a cell produces energy using its internal resources, that is, cellular rubbish, including pathogenic bacteria.


The Nobel Prize winner’s discovery indicates that abstaining from food and keeping fasts is wholesome—the body truly cleans itself. This is confirmed by the Nobel Prize Committee.



According to Ohsumi’s colleagues, autophagy protects organisms from premature senility. This process even probably rejuvenates organisms by creating new cells, removing defective proteins and damaged intracellular organelles from them, thus maintaining them in good condition.


Prepared by Vladimir Lagovskiy

below screen shot from the website Please read

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Research Fasting – Juice Press has your back!

Read This article from USC on fasting — read this

 We are desperately trying to get you to do juice cleanse and fast. To heal!! The world is filled with juice frauds who fail to help you. And many who do. The ease and benefit of juice fasting is so simple it’s mind blowing. You need some science? I got science for you too….

 Hello! Injured athletes, cancer sufferers, sufferers, everyone, come on. Wake up!!!!


Read this article about a dude who won the f**king Pulitzer Prize for his research on fasting – read this


AND if you’re really bored read this article about how dangerous meat and cheese is. (not preaching, just teaching) I’m trying to help you. HELP NOT HURT! READ THIS.


What is autolysis? Read this

Tip: Dilute Any Juice with h20 to Make it Easier To Drink More

Diluting juice with pure water addresses the following concerns:  1)  concerns about fruit sugar or higher glycemic indexes of fruit juices; 2) needing more hydration from a single juice, people training or traveling; 3) if you have a hard time drinking more concentrated green juices; or 4) if you want to stay warm in the winter even while on a juice fast. Dilute. Dilute.


Diluting juice is a very simple method to solve any one of these desires. You can simply add as much water as you want to any juice to extend your hydration time or make it easier to get down a juice you don’t like but feel would benefit your health.


Additionally adding warm to hot water to all juices makes them into a “teasana” of fresh juices and hot water. When warmth is paramount, you can raise your body’s ambient temperature using this little known secret.


Experiment with carbonated water if you want to add some “fun” to our juices. Experiment!


Thanks for your support.


Marcus Antebi, Co-Founder

What are the benefits of juice?

This is a rather odd essay written by me late at night, deep into a long juice cleanse. Most of what my partners and I are trying to do centers around building a real business model that can be sustainable and scalable, while holding to the original dream of the first store. I loved juice and smoothies and salads. I wanted to eat and drink this stuff every day of my life and I never get bored of doing so. My partners and their families honestly feel the same way. It’s all we talk about. Juice Press. Juice Press.


What I do a poor job talking about is the hippie tree-hugging part of this equation for fear of being laughed out of my position as CEO. From time to time, I find these hidden places to write these types of commentary to whomever will listen. So I am grateful you landed on this page.


What is juice? It is something special and powerful. When it is raw and handled the way we at Juice Press handle it, it has awesome power. Juice like this has an abstract but real electrical force because all living things have an electrical force, albeit lower than normally detectable.  The frequency that juice vibrates at is so high that even when you are not aware of its presence, when you consume it, it adds to your own vibrational frequency and your vital force. Vital Force. Great term. Doctors have yet to even discover this term. It’s so abstract. Vital Force has a direct impact on your entire immunological system. It is the energy you have stored and left over from the foods you consume minus all of the energy you exert or burn. The remaining energy is Vital Force and it is used by your body to enhance your immune system. It is not a scientific term at all.


Juice is so powerful that only the juice devotee can feel it and talk about in the way I am. Drinking juice after the gym, before the gym, when you have a cold, when you’re in mourning, when you’re in trying to fall in love, when you’re trying to pick the winning horse, feeling anxious, feeling joyous, and so on, will raise your consciousness to a higher level. It’s impossible to describe or prove unless you have a clean diet and experience juice the way it is possible. I am a full believer.


There is nothing ever negative about juice. Not the lack of fiber because there is fiber, not the sugar, because the sugar is awesome for all chemistries, not anything. People think I am crazy because I am conflicting against traditional paradigms when I talk about fiber and sugar. People simply do not understand raw sugar v.s. candy and soda sugar. Its not all the same. Doctor so-and-so is ill-informed and he or she does not see problems with his worst patients due to them eating too many apples and pears.


Anyway, what you need to know is you should drink juice when you have splinter or when you’re lost and want to be found. Drink juice all the time. As much as you can stomach and as much as you can afford. (Please don’t shop lift for juice.)


introducing antioxidant rich, anti-inflammatory raw green juices into our diet as an everyday habit is a fabulous antidote to the toxins we encounter. green juices neutralize acids and all raw juices make it easier to maintain blood alkalization. the main benefit of drinking raw juice is that if it helps us skip one or more crappy meals a day, we’re 1,000 times better off!

obviously, we recommend drinking as much green juice as possible each and every day. drinking juice and maintaining a sensible diet that excludes processed food is a step in the right direction towards optimal health.

while many of juice’s nutritional benefits are readily displayed on the nutrition facts panel, all juices provide value beyond what is visible on the label. 100% juice is an ample source of phytonutrients (compounds in fruits, vegetables, and other plants that can help promote overall health). although this benefit is not listed on the label, there is strong scientific support for the role fruits and vegetables play in reducing disease risk overall.

additionally, research shows that drinking 100% juice is associated with a more nutritious diet overall. studies suggest that appropriate consumption of 100% juice is linked to an overall healthier eating pattern, including reduced intake of total dietary fat, saturated fat, and added sugars. green juices have awesome and dynamic cleansing power.

green juice floods the body with nutrients, phytochemicals and the word of the day: folic acid. folic acid (also known as folate, vitamin m, vitamin b9, vitamin bc (or folacin), pteroyl-l-glutamic acid, and pteroyl-l-glutamate) is a form of the water-soluble vitamin b9. green juices also have cholorophyll, which promotes cleansing along with offering a host of other health promoting benefits, around which there are research studies ongoing.


What exactly is a juice cleanse?
the body is a miraculous healing machine. simply, by drinking only organic, raw juice, or perhaps smoothies, you are eliminating toxic dietary mistakes, like processed foods, and habits, allowing the body to repair.

it’s hard for me to believe that in the year 2015 there are still some people who think the earth is flat and that juice fasting is a fad or something that the rich and famous do to be elite and fabulous. it’s neither. juice fasting is a safe way to induce a dynamic healing crisis in your body, while still getting all your needed nutrition.


the body is a miraculous healing machine with incredible self-healing capabilities. if you don’t believe this, please spend some time reading the merck medical manual. the body performs countless natural detox processes on an ongoing basis. for example, blood is cleansed through the lymphatic system and liver. when such processes fail or weaken, we become ill in various ways or even die. certain factors, including stress, pollution, genetics, diet and lifestyle, and moods control how fast or slow you are able to cleanse. the body tries to maintain an ideal internal state (homeostasis), but if we overburden our systems with toxic food, for example, we fall out of balance and can become ill. when you give your body a total rest, including from digesting foods, we believe that your body in its infinite wisdom diverts vital healing forces into areas of the body that need attention.


overeating is also toxic. it results in fermentation and intercellular gases. it causes food to digest poorly and rot in the digestive system, which allows toxic bacteria to proliferate, and of course, causes more fermentation and creates more gases. a dirty upper gastrointestinal tract is at the root of many degenerative and acute illnesses. this is science.


are you following me so far?
other common dietary mistakes such as eating processed foods, bad food combinations, eating late at night, consuming too much protein, to name a few, are also the source of health problems. these statements are irrefutable science.
the benefit of a juice fast is that you are leaving out all of these mistakes. for every mistake you leave out, there is an immediate reciprocal improvement in your overall chemistry. the reason is linked to what is called vital force- something many health care professionals sadly know nothing about. vital force enables an immunological response by your body to cleanse and self-heal. when you stop introducing harmful toxins, your vital force increases because you are not having to expend energy removing the toxins. the unused energy will have a direct positive effect on your immune system and your cleansing and detox processes. in other words, when you get out of your body’s way, it knows exactly what to do to restore homeostasis.


there are limitations. if the body’s pathway to natural recovery is closed, healing may not occur. drugs and surgery often save lives and do have their place. there are no sure things in recovery and illness.


juice is not snake oil. this is not quackery. juice is actually a brilliant approach to a variety of problems.

juice works for two simple scientific reasons. first, if you drink juice only, you leave out every mistake. you leave out everything except supremely clean plant-based nutrition. that’s right- on a juice fast that utilizes a wide selection of produce you will get everything you need. protein, carbohydrates, fat, organic salts, vitamins, and minerals are all found in our juice. second, raw organic juice is alkalizing. it pulls endogenous acids (toxic material) directly from the cells and puts them back into the bloodstream where they can be picked up and expelled through normal waste function.


cleansing is a ridiculous word. the word fasting is more accurate. a fast is a dynamic way to induce a healing crisis. drinking juice on a fast is a safe approach because you’re including complete and perfect nutrition. i’ve watched many, many people do very long fasts (60 days) under skeptical medical supervision. i’ve witnessed and assisted people completely wean off every medication (for sugar, blood pressure, etc.). why? the juice? not exactly. the juice was responsible for a small part in the healing that enabled some people to come off medication. it was, again, what they left out of their diets that allowed their bodies to really heal.


remember, no two people fast and cleanse in the same way because no two people have the same chemistry at the same time. some people crap a lot on a cleanse. others crap in small pellets. some people feel weak, others invigorated. some people feel hungry and have cravings while others forget about food and enjoy feeling light and “rushy.” the fact is, on a proper juice fast you should be getting enough calories to remain efficient and feel good.


cleansing is not for everyone. some people should not juice fast. some do better on a raw vegan food diet for several months. there are too many variations to explain in the space of this article.


traditional scientific data stumbles over this healing process brought on by juice fasting. it’s too obvious.

naysayers worry about fiber. they simply don’t understand the biological and chemical purpose of fiber. juice has trace amounts of fiber. the inulins and the saccharides remain in the juice. you do not need fiber with a liquid diet. a purpose of fiber is to trigger peristalsis (part of the digestive process), but this is relevant with food and not with juice.


naysayers worry about sugar in raw fruit juice. they simply don’t understand the interaction of raw fruit sugar that is unprocessed and intact with companion nutrients. in a reasonable chemistry, companion nutrients stabilize the sugars so insulin levels are balanced in the bloodstream.


naysayers worry about protein. again, not understanding that excessive protein is the problem – not the solution.

a juice cleanse is a fancy way to say “liquid fasting.” maybe you’ve heard of the “master-cleanse.” this is a water, lemon, grade b maple syrup, and cayenne concoction that you drink several times a day for durations of 10 days or longer. it works only because of what you are leaving out of your diet. the formula is not mystical or super healthy. cayenne pepper is stimulating. maple syrup is sugar for energy and has some nutrients. lemon juice is an antioxidant. their diet could have easily been called “harry’s stone fruit surprise diet” and consist of water, peach juice, turmeric powder, and raw honey. same thing as the master cleanse. maybe a better combo in my opinion (i better patent that). the point is, and we say it over and over again, it’s actually what you’re leaving out of your diet that allows the body to heal. the statements herein were not evaluated by the fda.

the body cleanses reciprocally based on what you leave out of your system. in other words, the more you leave out of your diet the more you will cleanse. a water fast is therefore the most powerful and effective cleanse. the only nutrition you’re supplying is h20. within a few days on a water fast, the body enters into a “dangerous” healing crisis. the longer you’re on such a cleanse the closer to death you come. this type of cleanse can force a “reset” of many of the body’s dysfunctions. it could also bring to the surface problems that were latent. it is a dangerous method of cleansing that requires supervision and practice to increase the durations. my food guru, fred bisci, did two 40 day water fasts. i’ve never tried one.

the easier and far safer approach is to juice fast. leaving out nearly all fiber, but receiving optimal nutrition from fruits and vegetables, is far more ideal than other liquid fasts. a juice fast is safer than a water fast because you are not leaving out the nutrition. our juice is loaded with living enzymes and the full spectrum of required nutrition (protein, carbohydrates, h20, fats, minerals, and vitamins). nutrition will keep all of your necessary functions stimulated and working as they should. the healing crisis occurs slower on a juice cleanse than with a water only diet. the statements herein were not evaluated by the fda.

medical people who teach that you should avoid fruit juice that is in a raw or organic form because it affects blood sugar levels are ridiculous.

medical people who compare the sugars in raw fruit juice to the sugars in drinks with isolated and refined sugars are ridiculous. it is in fact the sugars of raw fruit that are so dramatically cleansing. not everyone should consume large amounts of sugar from fruit. the ratio between fruits and vegetables on a cleanse should not exceed in general more than 20 ounces of fruit juice to 80 ounces of vegetable juice daily. remember that fruit is 70% vitamins and there’s plenty of valuable trace fiber in fruit juice. most doctors have this chemical equation all wrong. the statements herein were not evaluated by the fda.


just because you’re drinking juice doesn’t mean you’re cleansing in the classic sense of the word. this is the honest truth that our competitors won’t tell you or don’t understand. almost anyone will instantly benefit from abstaining from bad food choices. drinking only juice will help you leave out bad foods and therefore some cleansing will occur. however, cleansing the body on a deep cellular level, one that will alter the quality of your tissue and the function of your organs, requires that you rest during a juice fast. rest. imagine that. the body will have difficulty benefiting from a juice fast if you are hitting the gym once a day, stressed out at work, etc. what is there to cleanse?


so what exactly is cleansing? since no two people have their chemistries in the same place at the same time, cleansing is different for everyone. when you give the body a total rest, including digesting foods, we believe that your body in its infinite wisdom diverts vital healing forces into areas of the body that need healing. that sounds abstract. right now doctors would cringe. let us explain it further. your body performs day to day functions that could be considered cleansing, such as the daily dialysis of blood. the liver and the lymphatic system are the key players in this function. for some, by simply stopping the toxification of their bodies through accidental lifestyle mistakes such as alcohol or dairy, the body’s systems have to work less to do what they do every day. less work equals more energy reserve. the energy reserve is vital force. vital force is an enhancement to the immune system.


raw juice is anti-inflammatory, alkalizing, and nutritious when a variety of vegetables and fruits are used. juice must be 100% raw to possess the electrical power that all living organisms possess. our juice is 100% raw. the longer you leave out processed foods and other common food mistakes, the more your body will perform its tasks of cleansing. this is simple science and not nonsense.


how does fasting work? juice in its raw form is pure and complete nutrition! your body enters into a slower than water fast detox because there are trace amounts of fiber in juice that slow the cleanse, and there are nutrients and enzymes entering into the blood. when you are drinking juice you do not need fiber in the same amounts that you do on a solid food diet. there are many misconceptions about fiber and its absolute necessity at all times. when your body stops working overtime to keep itself clean, other important healing processes take place more easily. one being the release of waste gasses that are trapped in the body. another is the release of endogenous toxic materials within the cells. raw green juices pull these toxins out of the blood and help push them through the easiest means of egress. toxins leave the body through the skin, exhaling, bowel movements, urination, farting, belching, and tears.


consider this: our recommended six-juice per day cleanses fall around 1,200 total calories for all six juices. however, we believe it’s a catastrophic blunder to blindly pursue calorie counting. a further obsession is the naive collection of data pertaining to the different macronutrients, as in the case with protein gram counting. your body uses calories from clean food differently than it does from processed fake foods. what about protein? excessive protein is a problem in our diets, not the solution everyone thinks it is! on our cleanse all of your protein requirements are met. (nutritional panels should indicate how sick something will make you on a scale of one to ten. better yet, tell us how a fake sweetener will affect my arthritis. never going to happen, right?) metaphor: a clean engine running on super clean fuel will get better gas mileage (more bang for the buck) than a dirty engine running on dirty fuel. a dirty engine running on dirty fuel will get less mileage on the same comparative fuel, run poorly, and break down more frequently. this metaphor parallels the human body.


our juice cleanse provides essential vitamins, minerals, and enzymes that nourish the system. this statement has not been scientifically proven and is our opinion based on a dream marcus had in high school. it can also be argued that many of the scientifically proven “absolutes” pertaining to food have led us down this dark alley of disease far away from our actual truth! abstain from foods that interfere with healing processes. when you abstain from foods that interfere with the natural healing ability and physiology of your body, cleansing and detoxification begins. in fact, cleansing and balancing are taking place as part of a daily occurrence, to what degree depends on many factors. on a liquid fast that includes the highest quality organic produce juiced on the most efficient extractor, you’re leaving out nearly everything including fiber. this allows the entire digestive system to rest and for the detoxing to commence.


raw juice is the key. unpasteurized juice remains a living, vital organism, with powerful electric conductivities. this electrical force invigorates and stimulates your body’s own electrical forces. vital force is the energy supply that is left over after the energy required for all of your daily activities, including the energy required to digest food, has been used. when you have more energy than needed to carry out your daily activities and when you are a biologically cleaner organism, as in the case when cleansing, you have the energy reserve called vital force. vital force is an enhancement to the immune system. on our diversely mixed produce juice fast, the density of superb nutrition you are absorbing during a full day of juicing, combined with abstinence from highly processed foods, cooked foods (which become slightly toxic and devoid of nutrients), and/or concentrated proteins that become harder to digest, sets you on a path to a variety of internal cleansing processes.


the longer you’re juice fasting, the deeper the cleanse becomes. ideally, the toxins that could be endogenous to the cells release into the bloodstream, move through to the liver, and are released in normal waste functions. in longer cleanses, other waste gasses throughout the body look for the easiest means of egress, e.g. through your skin, exhalation, bowel movements, urine, farts, belches, tears, and so on. the buildup of waste is chiefly responsible for inflammation throughout the body, causing pain and leading to illness.
another benefit of drinking raw juice is the lack of fiber! in your regular diet you need plenty of fiber. but because juice only has trace amounts of fiber it’s able to enter the bloodstream rapidly and be absorbed for nutrition. that is what makes juice a powerful alkalizer. also, without fiber your digestive system is allowed to rest. your energy can be used for detox processes.


our six juice per day juice cleanse has a full range of produce. we believe that all fruits and vegetables with naturally occurring sugars should be consumed in moderation and are a vital source of antioxidants and nutrients. we follow the teachings of the late norman walker and the great living and more than kicking, fred bisci. both teach that organic fruits are as important to a healthy diet as vegetables are. this may contradict some of our competitors’ food paradigms. we believe those paradigms are not exactly correct! we don’t drown you in green juice or murky, swamp-like formulas. we use very low concentrations of carrot or apple to enhance the taste and increase the health benefits of our juice plan. the amount of sugar from fruit one should consume depends solely on their lifestyle and activity level. our offerings include a wide bouquet of fruits and greens that meet the average person’s activity level. if our diets consist of refined and processed foods, dairy products, more than three small portions of animal protein per week, stimulants such as coffee, and if we are combining foods poorly, these choices are likely to be the source of health problems.


juice cleansing is extremely popular sport in this day and age. very few people in major cities have not heard of a juice cleanse. juice press has helped over 20,000 people successfully do cleanses ranging in duration from one day to 60 days. the worst reactions we’ve seen are headaches or simple nausea. not everyone is in a condition to diagnose by themselves whether it is safe to fast on juice for durations longer than three days.


our cleanse is a cell rejuvenating, detoxifying, alkalizing, well-balanced, and complete nutritional plan. it is easy for the average person to complete. we’ve had thousands of people complete our cleanse with satisfaction and ease under their normal life conditions. you don’t have to stop working or make the perfect time to cleanse. we recommend doing a cleanse at any time and as frequently as you can afford.


our cleanse will reduce the work the body has to do to maintain homeostasis directly with the balance of the blood and tissue. factoid: what makes you lean toward acidity? stress, most cooked foods, acid-forming foods, low ph balanced water, pollution, and just being alive. processed and refined starches comprise 70% of the average person’s diet. 80% of what we consume should be alkalizing. although each specific produce contains a variety of essential atomic elements (for example, the calcium in spinach and dandelion; the iodine in cucumbers, beets, and parsley; the iron in cucumbers, tomatoes, and apple; and the potassium in carrot, celery, parsley, spinach, and beets), the focus isn’t on the nutrients of the juice; rather, the focus is on what you are leaving out of your diet when you shift to a raw food diet or an organic, raw juice cleanse. results will vary from person to person.


for optimal health, we recommend abstaining from the foods that make us sick, e.g. processed foods, and providing our bodies with the best possible nutrition one can consume: cold pressed, raw, and organic juice. this is a balanced diet that can easily be accomplished by healthy people. though the average person will be in a calorie deficit while absorbing an incredible amount of usable micronutrients, weight loss is not guaranteed. if you have health issues or concerns please check with your physician before attempting a cleanse of any kind. pregnant women or nursing mothers should not attempt a cleanse.



there are always controversies in medicine and science. we do 100 studies on something, they come out with the results, and either fads or fears emerge, until the next set of studies come out with new sets of facts and truths.

whenever there is a change in the standard thinking of the time, people get nervous. this is mostly because they don’t want to not know something.


50 years ago doctors thought smoking cigarettes was ok. so everyone smoked camels. they were dead wrong about that call! i make this comparison because i believe that yesteryear’s proponents of smoking are the equivalent of today’s naysayers of raw juice, superfoods, blended smoothies, raw and plant-based diets, and of course juice cleansing and fasting.


in response to a february 2014 article in details magazine regarding juice fasting and juice cleanse businesses.
i don’t expect anyone to do real investigative journalism on juice yet, especially in sexy magazines. we are, however, at a wonderful point in juice history.


grab that details magazine and take a look.

i’m happy to see juice is a hot topic and we are all more or less (mostly less) on the same side and page.

-lauren slayton made great comments. kudos.
-joe cross is always awesome and he’s one of my heroes in the juice movement. check out his movie “fat, sick, and nearly dead.” it is epic.
-kimberly snyder. sorry. she clearly doesn’t understand juicing. she’s my new nemesis. she doesn’t have my experience with cleansing and clearly lacks the experience that i have with cleansing the masses. her comments indicate that she doesn’t understand autolysis.


quoting from paavo arola
“during a prolonged fast (after the first three days) your body will live on its own substance. when it is deprived of needed nutrition, particularly of proteins and fats, it will burn and digest its own tissues by the process of autolysis, or self digestion. but your body will not do it indiscriminately! in its wisdom – and here lies the secret of the extraordinary effectiveness of fasting as a curative and rejuvenative therapy – your body will first decompose and burn those cells and tissues which are diseased, damaged, aged or dead. in fasting, your body feeds itself on the most impure and inferior materials, such as dead cells and morbid accumulations, tumors, abscesses, fat deposits, etc. dr. otto buchinger, md, perhaps the greatest fasting authority in the world calls fasting very pertinently a refuse disposal, a burning of rubbish. the essential tissues and vital organs, the glands, the nervous system and the brain are not damaged in digesting or fasting.” directly quoted from “how to get well” by dr. paavo arola


i’m on the warpath to defend science and spotlight kimberly’s missteps. i would gladly challenge her to a public duel on nutrition and juicing knowledge anytime, anywhere. regarding her comments about fiber: if you add fiber back into your diet, the same autolysis process won’t occur. remember, for everything you leave out, there is a reciprocal improvement in your overall chemistry. pressed juice is not meant to be utilized as a whole food.


also, she’s misusing the term “whole food,” a common mistake among the uninitiated.

all raw juice started as a whole food and remains unprocessed. it’s not made into battery acid—its nutrients are intact and of high value. vitamins and minerals are not lost through juicing.

it’s not whole in as much as we remove the fiber. we do this for a direct benefit. the purpose of juice is to get the vitamins and minerals into the bloodstream quickly and to leave out fat and protein. this promotes autolysis.


the protein and fat is not there in noticeable amounts. on a cleanse, through autolysis, your body will recycle its own morbid or weak cells.

of course, a lot of doctors in this day and age are still going to be against juice. most are pro-juice, though. over the last several decades many brilliant doctors have done studies that prove its efficacy.

for all of us, including me, the one thing that we should not do is take an absolute approach. i may be branded as a fanatic, but i’m as much of a fanatic as magellan was by declaring the earth was round.

on fruit sugar: people have unique chemistries and no one should say that fruit sugar is good for everyone. there are many sides to the story of individual chemistries. i am not implying that people should go out and drink a gallon of orange juice. i’m also not saying that fiber is something to be avoided in general. you need fiber. the more digestive resistant your foods are (e.g. flesh foods), the more fiber you need.


many doctors take an opposite position because of the way they are programmed. there is plenty of science that proves the awesome and dynamic power of juice.


the details article poorly quotes bad science when it compares gram for gram the raw, fresh fruit sugar in juice to the highly toxic, processed sugar in a candy bar.


this is such a common and ridiculous mistake that it serves only to prove the individuals making the comments have an utter lack of experience with treating people with juices, and a lack of personal experience with juice in their own diets. traditional nutrition has brainwashed its students to promote diets based on high protein, calories in or out, etc.


if a comparison should be made, compare a candy bar to an apple. this is a better comparison because they are both concentrated foods. compare soda to fruit juice—that’s more realistic. never a candy bar to juice. but the comparisons in both cases have many flaws.


regardless of the sugar, soda is toxic and a pure acid that can take the paint off a car. take a glass of fresh juice as it relates to your chemistry and it leaves behind an amazing alkaline ash in the bloodstream, which reduces inflammation in the body. this is the awesome power of juice. in most people’s chemistry, the sugars in raw, fresh juice are immaterial.


sugar (raw, unprocessed, naturally occurring sugar) affects everyone differently. if a person’s blood sugar bounces up and down, they’re going to feel much, much worse overall if they consume highly processed foods with processed sugars than if that same person drinks fresh, raw fruit juices with higher grams of sugar (moderation is still key for that person).


if that same person mixes more green juices in with the fruit juice—say 1:1, they’ll feel fabulous. fruit juices diluted 1:1 in water also allow even the most toxic people to make amazing progress in their overall chemistry. unless they’re über-toxic, the symptoms they feel relate to detoxing and not to illness.


soda can dissolve a seashell if left to soak for several days. theoretically, you would have to drink about 80 glasses of water to alkalize yourself after drinking this garbage. the person eating processed garbage never makes progress unless he’s taking lots of medicine, and even then it’s short lived.


soda, and its sugar, is terribly acidic and promotes inflammation. inflammation, the precursor to most illness, is a big, big problem.

whereas fruit juice, and its sugar, is very alkalizing because of its vitamins and minerals. even citric acid, as it relates to the digestive alkalies, converts to neutral salts. this is simple science.


don’t get bored. stay with me. let’s recap because i tend to ramble as i am not a writer and have no media training. i am house trained.

if you are producing insulin and are efficient at stabilizing sugar, you won’t have a problem with a reasonable amount of fresh fruit juice every day.


in terms of fiber, juices have trace amounts of fiber (the inulins and the saccharides are there in trace amounts so as not to cause problems in juice fasts).


fiber as it relates specifically to juice fasting is cleansing because by leaving it out, you are able to cleanse. it’s what you leave out of your diet that allows you to cleanse. if you add fiber back in, you can only cleanse to a point.
too many “knowledgeable people” are focusing on calories, sugar, and fiber. this approach to health and nutrition is akin to a sailor in 20-foot seas spending all his time concentrating on decorating the interior of his ship, rather than keeping the vessel weatherproof and seaworthy.


good nutrition is all about reducing inflammation and getting quality, nutrient-rich calories. not just calories.

**raw fruit sugar matters in relation to the efficiency of one’s chemistry.

**fiber is relevant to the overall diet, not just to raw, fresh juices.

**calories are secondary to the need to cleanse and unclog the system.

it’s great that the argument is heating up and juices are cooling down!

the good news is that we are all more aware of the benefits of a predominantly plant-based diet and that no one disagrees that juices, in some context, are healthy.

all content on this page copyright marcus antebi, juice press 2014

how long should i cleanse for?
no two chemistries are ever in the same place at the same time. everyone is different and everyone has different goals and needs.

why are three day and five day cleanses popular and commonly sold? three to five days became popular because back a few years ago cleanses were shipped via fedex and ups. the durations were convenient for packaging and pricing cleanses. cold pressed juices are optimally fresh when not frozen and last only 2 days from the moment we bottle the juice, so coming into the strore throughout your cleanse to pick up fresh juice is ideal. doing 10 to 15 day cleanse 1 or 2 times a year will benefit mostly anyone.

no two people have the same chemistries at the same time. some people are walking puss bags and others are in great overall health. juice press and juice companies should never attempt to diagnose or treat illness. we are not medical people. not everyone should juice cleanse. do not fast against your doctor’s recommendation. do not cleanse if you are pregnant. do not cleanse without the supervision of your doctor if you are taking anti-depressants. if you are ill do not cleanse without supervision from a medically trained person with credentials.

what is a good duration to juice cleanse for? (beginners: 3 to 6 days) (experienced 7 to 14 days) (expert 15 to 45 days) no alcohol, no coffee, no tea, no solid foods, and plenty of rest.

if you are in good general health, experiment with three to five day cleanses. 3 to 5 days are common durations that even the worst biology can handle.
as you gain experience, try longer cleanses. many people do 10 day and much longer cleanses the first time. during a juice cleanse with juice press you are getting enough calories and nutrition in the juice and long cleanses are achieved without difficulty. the longer you cleanse, the deeper the cleanse will go.

i’ve watched first hand many first time cleansers do 30+ days, 40+ days, and i’ve watched several people accomplish 60+ days with correct supervision.

my food mentor did 6 month fasts. i’ve done 17 days, and i’ve watched and witnessed tens of thousands of people do 3 to 5 cleanses.

my friend joe cross accomplished a 60 days cleanse and produced an amazing video called “”fat sick and nearly dead.”” worth watching.

my dear dear friend and partner mr. kenny dichter achieved 60.5 days on his first cleanse. it was miraculously transforming.

the standard american diet is ludicrous – juice fasting is simple and qualified people could cleanse for quiet a long period.

i’m not a doctor and i do not diagnose cleanse durations. if you’re toxic, on medication, pregnant, or have prevailing medical conditions, use common sense and seek medical advice.

there are emotional and psychological components that arise on longer durations.

my recommendation is to do several juice fasts every year, each time build towards longer durations.

contrary to a handful of misinformed food “non-experts”, you do not need that much fiber during a juice cleanse. part of the effectiveness of a cleanse is that you are leaving fiber out, thereby allowing the digestive system to rest. furthermore, there is little to digest when drinking juice. juice enters into the blood within 10 minutes after being consumed. there is trace amounts of fiber in juice.

you also get your protein needs from drinking raw fresh juices. your body has amino acid stores for one, so you do not enter a deficit in a short term cleanse. furthermore, the protein misconception is the topic of a long essay. you simply do not need as much protein on a clean and biologically pristine diet. your body becomes far more efficient with the intake of lower amounts of calories and protein on a juice cleanse.

please read our disclaimers page before attempting a juice fast. a one day cleanse is a starting point for anyone interested in the cleansing through juice process. a duration of six to ten days is more effective for first timers. more and more we are getting first timers that have goals of fifteen to thirty days. the practice of juice fasting is not extreme on the body. au contraire! it’s the practice of eating processed crap and bad food combinations that is extreme on the body.

the longer you cleanse on juice the more your body can release toxins on a cellular level. start with four days if you are not sure what you can handle. once you are in it and see how easy it is to go without food, increase to longer and longer durations. any naysayers of raw organic juice and juice fasting are just dead wrong and are regurgitating nonsense from bad sources.

dr. fred bisci and dr. norman walker
we are vastly experienced ourselves with helping you juice fast. and we are not the only experts consulted. we follow the guidelines of dr. fred bisci and dr. norman walker, our gurus. there is science and an understanding behind the simple chemistry of a juice fast.

this science supersedes all other bogus information. if your doctor tells you to avoid a juice cleanse. follow his/her advice. a juice cleanse is not for everyone. we believe that there is a science in juice fasting. it has been a safe and effective practice for us and many others long before us.

select your duration based on your activity level, your budget and your goals. do not abuse your body by attempting too many fasting rituals and practices as a weight loss attempt.

will i lose weight on a cleanse?
what a controversial subject. probably the most ridiculous thing i've ever heard anyone say about juice fasting is that it's not a realistic way to lose weight and keep the weight off.

juicing is actually the perfect weight-control and weight-loss paradigm, as long as you have realistic goals. you will lose weight because during a cleanse you’re leaving out processed and cooked foods and you’re in a calorie deficit.

juice is food. it’s pure, unprocessed, amazing nutrition. provided that you include a wide variety of produce, you could live quite contently on juice and smoothies indefinitely. that’s right friends and doctors: indefinitely. you can get all the protein, carbohydrates, fats, vitamins, minerals, and water you need from juice and smoothies.

now, i’m not in anyway promoting that exact lifestyle. most people would do very poorly on that type of diet for many reasons, most of them psychological. also, people with certain illnesses could make things worse by doing juice fasts. there is no one size fits all juice fast and not everyone is ready for the rapid detox and sudden detachment from solid food, social eating, and stimulating food (such as processed food and meat). in other words, some people depend on the toxicity of their diets to hold them together, both mentally and chemically.

that being said, juice and smoothies are perfect foods when a variety of produce is used. drinking juice for a prolonged period will always result in weight loss. weight loss in this context is part of a greater and more complex cleansing process.

there are two kinds of weight loss in my view: vanity based and health-critical weight loss.

juice fasting is highly effective for vanity weight loss. the longer you fast with juice, the more weight you’ll lose.

for those whose excess weight threatens their health, a long fast is a great opportunity to learn about their food addictions. these individuals should consider consulting a good doctor and getting an “”all-clear”” to engage in a diet that is so detoxifying. for example, if you are using blood pressure or cholesterol medications, your dosages have to be carefully regulated by a doctor for safety reasons. these statements have not been evaluated by the fda.

weight loss
one of the great values of a juice fast is that your choices are limited to juice. you will have a spiritual awakening about your overall lifestyle and especially your diet. once you get the weight down, you have an opportunity to work on emotions that were likely repressed due to food addiction and related behaviors.
with any diet, there’s no guarantee that you will keep the weight off. but i know of no better and faster way to lose weight and make significant discoveries about your relationship to food. leaving out all dietary mistakes is never blunder. leaving out processed foods is never challenged by even the worst critics of juice.
with the typical modern diet, you need more food because you’re getting less of the basic nutrients. therefore, we typically consume far more calories just to get through the day. we’re always hungry and we need more and more stimulation from our food. the payback for this type of lifestyle is that we are gaining weight and aging ourselves faster than what is natural.

on a raw juice fast, one of the body’s first healing responses is to shed weight it doesn’t need. this is completely unscientific and based solely on observing several thousand people doing cleanses. on a juice fast, you’re in a calorie deficit. by a day or two into it, your body becomes far more efficient at using the calories you’re taking in. as cleansing continues, you’ll feel like you need less while feeling like you have more energy.

our most popular cleanse is the basic six juice per day cleanse. most people go three to five days on this plan. this is a short-term cleanse relative to what it takes to do deeper cellular cleansing. a seven- to fifteen-day cleanse (surprisingly easy to achieve in my experience) is worth considering for deeper cellular cleansing. bear in mind, it’s not the juice alone that is performing mystical or magical work—it’s all about what you’re leaving out. the simple fact is that during a cleanse you are avoiding processed foods, bad food combinations, overeating, etc. when you do this, your body is allowed to do what it is designed to do: heal. this is basic biology and chemistry—nothing here that a doctor can deny.

how do i prepare for a juice fast?
being 100% raw and vegan for a period of time will promote cleansing and begin the healing process from toxic foods.

the night before you cleanse, do not binge eat on high caloric, fatty foods. you’ll only feel that much more hungry on day one of your cleanse. drink juice and eat reasonable meals. the best “”last meal”” is a large diverse raw salad without animal protein.

it’s a good idea to pre-cleanse by spending one or more days eating fresh fruit, salads, sprouts, nuts and seeds. avoid all processed foods. maintaining a raw food diet before you start a juice cleanse is a splendid way to lengthen the duration of a cleanse. you don’t have to only drink juice to cleanse.

you don’t have to stop working or make the perfect time to cleanse. we recommend doing a cleanse at any time and as frequently as you can afford. for best results, though, it is necessary to rest from exercise. you can train, but it is not ideal during a detox.

How do I build a cleanse?

this is key: it makes absolutely no difference what order you drink your juices in. thats an early 2005 belief fostered by people who knew very little about juicing and nutrition. you can drink 6 of the same juices in one day if you want. or you can design your cleanse based on your caloric needs; high or low.


i’ve personally done 3 days of just carrot juice. boring. i’ve done weeks of just juice and smoothies. i am active during those periods and my philosophy is that as long as I’m not eating solid foods iam on a juice cleanse. on this website i have deeper explanations of a cleanse.



do build a cleanse decide what you don’t like and avoid that. you won’t have a problem with “too much” sugar. that’s utter nonsense. if you take the fruiter juices in and want to be concerned about glycemic index, just dilute them with water. if you are extremely concerned about sugar from fruit and starchy vegetables mix with green juices and you’re good.


if you’re going to do 9 coconut milks per day you will not lose weight. you will be consuming too much of every nutrient. and that’s excessive. this is not a cleanse. there will be some short term positive benefits even to a ridiculous cleanse because you are leaving out bigger dietary mistakes. but this is abstract and is not something i believe in.


pick the juices based on a 1200-1800 calories needs. if you are going below these calories we will have less energy and need more rest. 3 days durations you can make a lot of mistakes and not feel bad or even feel good. you may just be hungry a tired. or you may feel amazing. result vary that much.


juice press does have set cleanses – please review our shop to see what the combos are.

What is autolysis? Fasting?
self digestion - do not fear, it's not nearly as gruesome as it sounds!

“during a prolonged fast (after the first three days) your body will live on its own substance. when it is deprived of needed nutrition, particularly of proteins and fats, it will burn and digest its own tissues by the process of autolysis, or self digestion. but your body will not do it indiscriminately! in its wisdom – and here lies the secret of the extraordinary effectiveness of fasting as a curative and rejuvenative therapy – your body will first decompose and burn those cells and tissues which are diseased, damaged, aged or dead. in fasting, your body feeds itself on the most impure and inferior materials, such as dead cells and morbid accumulations, tumors, abcesses, fat deposits, etc. dr. otto buchinger, md, perhaps the greatest fasting authority in the world calls fasting very pertinently a refuse disposal, a burning of rubbish. the essential tissues and vital organs, the glands, the nervous system and the brain are not damaged in digesting or fasting.” directly quoted from “how to get well” by dr. paavo airola


a new (1/20/15) human trial conducted by scientists at the university of southern california suggests that fasting for as little as three days has the potential to regenerate the entire immune system, even in the sick and elderly.


observing patients on a prolonged fast, researchers found that fasting triggers a regenerative response, kick-starting stem cells into producing new white blood cells,which fight infection. during the fast, the body “recycles” unneeded cells to save energy, ridding itself of “parts of the system that might be damaged or old” replacing these inefficient parts with brand new white blood cells.


the implications of these findings for cancer patients, in particular, were dazzling. first, a total rebuild of the immune system is monumental for cancer patients on chemotherapy suffering from damaged immune systems. remarkably, an extended fast was also found to reduce the enzyme, pika, which “is linked to aging and a hormone which increases cancer risk and tumor growth,” and “protect cancer patients against the toxic impact of chemotherapy.”


while more clinical trials are needed to substantiate these findings, the research here is truly groundbreaking and supportive of the pinnacle of juice press’ philosophy, that the body is a miraculous healing machine, and if we are able to get out of its way by avoiding toxic foods and habits, it will do just that.


water fasting is an unbelievable tool, but not something to be undertaken lightly. fasting is not starvation. fasting is the absence of the presence of food. starvation is when body starts to consume muscle mass and organs. one needs to be careful and make sure to be in the right hands under the right supervision. short term water fast of 7-10 days for most people are safe and tremendously therapeutic. for a person with cancer or suffering from certain serious illnesses, the effects can be miraculous.


even 2-4 days of water fast is tremendous. you increase the growth of cells. this is something the body is trying to accomplish all the time, but people’s lifestyle – overeating, eating late at night, eating processed foods – suppresses the body’s ability to do so.


the body will also heal itself on a juice fast. you are accomplishing almost the same thing but it will take longer. it will take you 3-5 days to go into a fasting state, when the body starts to feed on (recycle) its diseased or dead cells. at this point the body would start to generate new cells though not to the same extent as on a water fast. this healing will still occur because the real culprit in suppressing this healing process is concentrated food. leaving out processed foods is the key.


juice fasting is a lot safer than water fasting with very few risks. you are drinking juice which is a very powerful alkalizer and contains all needed vitamins and nutrients. you have many fewer biological healing symptoms than someone on a water fast. juice fasting is the way to go for those who are not at a supervisory clinic. a lot of people drink juice and run all over the place, which is ok because you are getting vitamins, minerals and the proteins and fat from weight loss. but, if people were able to rest, close their eyes and meditate more during a fast, the healing results would be more dramatic.

can i still work out when i am on a cleanse?
we recommend resting, but if you insist.

i’m convinced that the most mechanically perfect diet is a 30-day fast. i’m also convinced that the most mechanically perfect exercise is cross-country skiing, which i’ve only done one time.

for best results, we recommend that you do lighter than normal exercise while cleansing. if you want to cleanse deeply, you should rest as much as possible. if you want to lose weight and torture your body, exercise excessively.

if you insist on maintaining a workout regimen while you are juice cleansing, i believe you should use an elliptical machine to do low-impact cardio.

an elliptical trainer (also called a cross-trainer or x-trainer) is a stationary exercise machine used to simulate stair climbing, walking, or running without causing excessive pressure to the joints. for this reason, people with some injuries can use an elliptical to stay fit.

elliptical trainer workouts can vary from light to high intensity based on the speed of the exercise and the resistance preference set by the user.

can i drink wine on a juice cleanse?
this is common question believe it or not.

Wine is not a health food and does not contain nutrients. Your liver has to work hard to eliminate the toxins in alcohol. Furthermore, because alcohol is a toxin it stimulates the organs because they work to restore balance. Stimulation accelerates aging. That’s not a judgement of your lifestyle, it’s a simple fact of chemistry.

Over the years, reports on studies claim that wine is healthy, especially with a delicious mushroom sauce at dinner. This is questionable for a few reasons. There are also more studies that reveal alcohol is toxic for the body.

Grapes are healthy for you. The sugar they contain is amazing. Fermented grapes are another story. Wine is the least toxic of all alcohols, while hard liquor like vodka and scotch are the most toxic.

How frequently and how much you drink also determines how toxic drinking is for your overall chemistry.

The purpose of a juice fast/cleanse is to allow the body to rest from common everyday dietary and lifestyle mistakes. By allowing yourself to abstain from mistakes you have an immediate improvement in your overall chemistry.

Since alcohol consumption is a dietary mistake, if you drink while on a juice cleanse you can only have improvements up to the point where you are still making mistakes and not allowing the body to rest.

Here are some reasons why alcohol is a toxin to the body: 1. Alcohol does not contain nutrients and provides no fuel for the purpose of sustaining life. 2. Alcohol is a toxin for which the live and the lymphatic system work hard to remove from the bloodstream.

what about pregnancy and cleansing?
no way!

just eat clean calories, don’t make excuses to load up on processed foods. pregnancy is a detox that is why cravings are so strong. drink juice, eat fruit, eat salad, rest, walk. consult a medical professional.

should i drink tea on a cleanse?
you are probably better off with hot water with lemon, but suit yourself.

avoid caffeine. drink very little herbal tea if needed. it may make you feel nauseated. drink hot water with lemon, ginger and raw honey instead.

don't panic, this is normal. awkward, but normal.

there are a few possibilities here:

1. when you dramatically clean up your diet or begin a juice cleanse your body will release stored endogenous material as part of its cleaning up process. gases, solids and liquids will find any means of egress.

2. most people don’t have enough flora to aid in digestion. food may not digest properly and thereby could lead to fermentation. fermentation creates gas.

3. your body in its infinite wisdom and adaptive capabilities adjusts to a toxic diet and even the consumption of drugs and alcohol. people mistake negative detox symptoms with making dietary mistakes. avoiding processed foods and eating more raw foods is never a mistake. hang in there and persevere.

4. some people naturally have a hard time processing solid raw fruit and vegetables. some people have no problem at all. try blending or juicing fruit and vegetables to break apart the insoluble fiber that might cause gas.”

how do i exit a juice cleanse?
the key at the end of a cleanse is to avoid the common dietary mistakes that make cleansing necessary in the first place. leave out all processed foods from your diet as a starting point. a juice fast is a great initiator of this new lifestyle commitment.

There is no exact method for exiting a juice cleanse that can be applied to every individual.


My personal experience with ending a cleanse is that if I exit a cleanse and over eat, even with salad, I get tremendous gas for 24 hours.


If you exit a cleanse in a relaxed way and make your first 24 hours gentle eating on raw vegetation, there’s seldomly a problem with gas.


In the zillions of cleanses I’ve observed, I’ve never heard of or seen a problem occur from “incorrect” cleanse exit.


The margin for error is based on how long you’re cleansing for. The longer the cleanse, the less margin of error you have. A 3 day cleanse is a big accomplishment but by no means is that a long cleanse. Ten days or more of a real juice cleanse, no caffeine, no cheating, is a longer term cleanse.


There are several other factors that make people’s chemistry unique; therefore, the results of a juice cleanse and the best way to exit a juice cleanse vary from person to person.


General Guidelines:

*ending a juice fast is the most crucial aspect of the process.
*the raw vegan diet after a prolonged fast is truly the best way to continue to detox. maintain that as long as possible after a juice fast.
*on the first day out of a fast, begin with fruit and raw salad.
*start mornings off with hot water and lemon tea. add raw honey if you desire.
*continue drinking juice and add smoothies.
*drink at least one blended smoothie with greens every day.
*remain vegan for up to a week after a juice fast, or forever if you choose.
*stay away from alcohol.
*avoid all processed foods.
*introduce cooked vegetables and add them to a raw salad.
*introduce nuts in moderation and eat plenty of sprouts.
*consume a good amount of solid raw fruits and vegetables daily. eat fruits and vegetables separately (it’s ok to mix them in a juice).
*no matter what, eat small meals.
*stay out of jail.
*avoid pizza and ice cream forever. please.


For the average person that does not have any pre-existing digestive issues, there is more room for error when exiting a three to seven day cleanse. Mistakes are less forgiving on longer cleanses or for people with medical issues, minor or not. the longer the cleanse, the more precise resuming a solid food diet should be.


When you exit a juice cleanse but remain 80% to 100% raw, avoiding processed foods and animal flesh, you are technically still in a detox mode. It will be slower than a juice cleanse, but over time will have the same effect on the body. many of the physical sensations a person will encounter are psychological. Some people will feel wonderfully stimulated and amazing if they jump back into eating animal flesh and other concentrated foods right from the go. Others will feel sluggish and depressed with the same foods.


A safer approach to exiting a cleanse is to begin eating raw solid foods. Take care not to over eat, and practice smart food combining. Use a high quality digestive enzyme to aid in digestion. avoid all dairy, alcohol, and anything processed.


If you eat things like brown rice with fish with a miso paste (soy-based) dressing, (which sounds healthy) you’re likely to become very gaseous from the meal. Then again, three to seven days is not enough time for your body to completely wean off prior eating habits, so compared to what you were doing before the cleanse, you’ll probably feel fine.

Many experienced cleansers exit a juice cleanse by eating fresh raw fruit in the morning, which is very cleansing and easy to digest (eat melon alone. do not combine with other fruits), and drinking juice during the day. If you can, eat raw foods that are agreeable to your system (some people have a terrible reaction to cashews, others don’t, as an example). Raw sprouted nuts and leafy greens are ok. Eat raw salads. Don’t overeat and don’t sleep with food in your stomach.


Some people recommend soups and broths. There is nothing wrong with that approach provided that the soups are prepared properly with ingredients that won’t make you feel disgusting. Avoid white flour noodles, white sugars, eggs, and other foods that require a lot of work to digest.


Toxic people (broad statement) should not cleanse on their own. Results are not necessarily dangerous, however, you may feel terrible and not know why. You can have negative experiences if you move too rapidly through this process. Toxic people generally include individuals who drink alcohol in large amounts, smoke, eat animal flesh every day, use psychopharmaceutical drugs, are overweight, are depressed, etc.

Go slow and work with a knowledgeable nutritionist who understands the juice cleansing process. The point is, on short cleanses, exiting is not a frightful experience that will cause health issues in 99% of the people (tens of thousands that we know of) who cleanse. There are a lot of whack-o-doodles out there who are going to feel bad no matter how they exit a cleanse. Dramatic emotional issues may surface during a cleanse that could lead to binge eating garbage like twinkies and ring dings. People who jump in and out of cleanses in this manner can make themselves seriously sick. The statements herein were not evaluated by the fda.


Common diet mistakes:
Processed foods, eating diary, bad food combinations, e.g. starches with protein, overeating, eating too late at night, eating too many times per day, too much protein, i.e. too much animal flesh, lacking integrity, avoiding fruit (depends on your health), not eating enough green salads, not drinking green juice, drinking coffee, drinking booze and doing drugs, stress, not resting, eating an overly stimulating diet, eating tofu, following a blood type diet before following the truth of “abstinence first”.  These statements were not evaluated by the fda.

i am diabetic, should i cleanse?
always seek medical advice from a trained health care provider.

do not self diagnose or treat illnesses by yourself from things you read on the internet.

my experience has shown me that type two diabetics and people with similar blood sugar related problems who adopt a vegan life style can have miraculous chemical changes within 30 days.

i’ve personally assisted hundreds of type two’s to do juice fasts with about 70% greens and 30% fruits. all had amazing results that could be measured in how they felt. some measured by the reduction on dependencies to medications.

will i poop on a cleanse?
is this good for your health? absolutely. for your sex life, probably not.

this varies a lot. on longer cleanses you make poopie-doopie a lot less frequently. your poopies will look like little rabbit droppings. this is ok. some people will have diarrhea.

should i do colonics while cleansing?
hell yes.

advanced cleansing
starting a juice press cleanse? include colon hydro-therapy to get the most benefit from your cleanse! when we cleanse, toxins are released from our cells and find various avenues to exit the body. skin, lungs and the bowel are the most popular departure routes. for a truly successful toxin-flushing cleanse, colon hydro-therapy is a must.

a juice press cleanse can loosen hardened mucus and impacted waste and may release cellular debris, all due to the vibrant energy of the juice. much of these toxins and waste products create a full colon! many of our cleansing clients release more while on a cleanse than while eating!

some people, though, do not eliminate well while conducting a fast. the colon can be compared to a garbage pail. it has to be emptied out or it will overflow. get those toxins out! some people may begin to feel blah on day three or four of a cleanse- a colonic can help you feel better and keep you inspired to keep fasting. if your elimination is poor and you are feeling a little full and bloated on day one of your cleanse, then it is best to begin your cleanse with a colonic. the removal of waste in the colon can help feed your cells more oxygen and provide more energy. you will feel better!

when the colon cannot keep up with the need to eliminate, these toxins can be reabsorbed through the bowel wall and this will defeat the purpose of the cleanse. detox means the toxins exit the body!

your whole body can benefit with a colon hydro-therapy session. everyone will notice your glowing skin when doing a juice press cleanse with the addition of colon hydro-therapy.

get the most out of your cleanse by including colon hydro-therapy at gravity east village! we are happy to answer any questions you have about the process and help you book your appointment.


also consider using systemic anti-inflammatory enzymes, probiotic supplementation, massage therapy, rest, and infra-red saunas. these all promote healing and detoxification.

what if i don’t like certain juices on the set menu of a cleanse?
you can mix and match juices and pay all a carte.


the main benefit of a juice cleanse is clearly that you are leaving out all dietary mistakes.

“during a prolonged fast (after the first three days) your body will live on its own substance. when it is deprived of needed nutrition, particularly of proteins and fats, it will burn and digest its own tissues by the process of autolysis, or self digestion. but your body will not do it indiscriminately! in its wisdom – and here lies the secret of the extraordinary effectiveness of fasting as a curative and rejuvenative therapy – your body will first decompose and burn those cells and tissues which are diseased, damaged, aged or dead. in fasting, your body feeds itself on the most impure and inferior materials, such as dead cells and morbid accumulations, tumors, abcesses, fat deposits, etc.

dr. otto buchinger, md, perhaps the greatest fasting authority in the world calls fasting very pertinently a refuse disposal, a burning of rubbish. the essential tissues and vital organs, the glands, the nervous system and the brain are not damaged in digesting or fasting.” directly quoted from “how to get well” by dr. paavo airola

it doesn’t matter what juices you drink or in what order you drink them. this is an important misconception that must be dispelled.

drink the juices you like, when you like on a cleanse.

the point is to drink as much juice as you feel comfortable. juice floods the body with vitamins, minerals, and phytochemicals.

on a juice fast – keep yourself happy and interested by mix and matching. use our menu as a suggested menu. build what you like, the way your like it.

i am on a cleanse and i am starving. what should i do?
drink more juice. get more calories.

-drink juice until you’re not hungry.


-drink water. your body will adjust, or should we say, your mind will adjust in a day or two. the body doesn’t distinguish between thirst and hunger so drink water or juice and your stomach will tell your brain to chillax.

-okay if that doesn’t help, drink more caloric juices and even add in a smoothie with hemp protein powder.
-the feelings of hunger pass quickly if you have will power and don’t panic. even the most insane food addicts testify to the power of the juice to feed the body.
-pull back on physical activity. take more frequent naps. ride through it. avoid solids.
-if you feel dizzy or light headed, you may consider stopping the cleanse.

i’m on anti-depressants, should i cleanse?
one should never consider eliminating medications without consulting their doctors first!

your body will become more efficient and less toxic on a juice fast.

the effects of medication will be amplified during this process and can have negative effects over all.

people who are using medications should not jump into a juice fast without supervision from a medical professional.

i’ve helped many people (probably well over 100) ween off a variety of medications with the help of their doctors who prescribed them.

i personally would not recommend starting a juice fast (especially longer than 3 days) to anyone on medications without working with a doctor.

marcus antebi, ceo + co-founder

can i drink alcohol on a cleanse?
no you can't cleanse and booze up. but i'm glad to help you try.



alcohol is poison. it’s a problem and as long as you’re drinking posion, your body will not detox the way it would if you left it out.

that being said your body will cleanse reciprocally based on what you leave out. so, if you leave out all other mistakes and only drank booze and juice, you would have an improvement in your overall chemistry based on what you left out and up to the point that you can not go further because of the alcohol.

the best way to detox a newly sober person is through a juice fast. the craving for alcohol will diminish and give that person a head start. in the case of these detoxes mix juices and raw blended smoothies to slow down the detox process.

marcus antebi, ceo + co-founder