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Green Juice!

DID YOU KNOW THAT WE ALL REPRESENT THE PREMIERE JUICE BRAND IN THE INDUSTRY?  Article by Amanda Hasbrouck Nov. 22, 2016


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This week’s edition of “The Juice” was written by Amanda Hasbrouck – Manager of JP6


When I was in college, all of the nutrition students and I would joke around that the answer to every question was “dark leafy greens.” The reasoning is that leafy greens like kale, spinach, collards, chard, romaine, and more are packed with massive amounts of nutrients that aid in every bodily function from digestion to hair growth, sleep and cell regeneration. We always said if there was just one vegetable you were willing to eat, please, please let it be fresh spinach!


What most people do not know is that more than half of adults in the United States are nutrient deficient in one way or another. The reason this is so common is due to poor dietary choices – between highly processed foods, lack of diversified diets, and meal skipping – we are all a disaster waiting to happen. With nutrient deficiencies you are at a higher risk for pretty much everything bad in the world. Your immune system and healing abilities completely rely on the nutrients you get throughout your daily life to stay awake and functioning.


Time for more gummy vitamins? Well, maybe not! There’s still a lot of debate by doctors as to whether fortified vitamins are as effective as naturally occurring vitamins in food.


That is where juice comes in! Green juices in particular are packed full of essential daily vitamins, including calcium, magnesium, iron, vitamins A, C, E, and folate. Drinking green juice allows you to get a significant portion of your daily vitamins in a convenient bottle. No cooking required! So trade your high calorie, low nutrient lunches for something you’ll enjoy inside & out. Your body will thank you!

Thank You,
Marcus Antebi – FOUNDER (Copyright Marcus Antebi 2016)

Music Volumes & Play Lists In The Stores

Hello Dear Family Of Juice Press Managers and Team members!

 

 

I want to take a moment to push forward the issue with store music volumes and the music in general.

 

 

First, music should always be at a good energy level which should be defined by the managers, which in turn is defined by upper management.
Each store should have a visible sign on the music amplifier stating the max volume for that store and that amplifier. For example, Park Slope max music setting is “31”.

 

 

Our music curation is a collaborative effort between our founders, managers, customer requests, and our staff. The music devices are pulling from a live stream via wi-fi. However, the devices can store 250 songs if the internet connection is down to continue to play music. If you here the same songs rotating in a single day, this is a sign that the device is not connected and needs a reboot. Please contact JUICE PRESS  tech support for instructions.

 

The volume of the music plays an integral role in the energy (positive) of the store. The music refreshes the air and reminds us all of the frequency we are trying to emanate with our positive message of healing and happiness. We can not make everyone happy. We are trying to make the staff happy and of course our the comfort of our guests is critical. The volume and the songs will not always be right for everyone. We strive to improve this offering as with all of our Juice Press offerings.

One in 19,000 customers might complain about volume – but it is never ok to lower music. EVER!!! We do not want the music to be barely heard or too low. The music should also never be commonly uncomfortable or make it impossible for normal conversation.

 

Thank you.

 

Marcus Antebi – co-founder and CEO

Myths About Juice!

TODAY WE DEBUNK MYTHS ABOUT JUICING!

 

1. FRUIT JUICE WILL NEGATIVELY SPIKE SUGAR LEVELS! …WRONG!!! 

 

Saying that fruit juice will “spike” blood sugar levels is the wronger… er… wrong terminology.  Yes, certain juices can and will “raise” blood sugar levels. This is a normal reaction. With normal chemistry, the blood sugar levels will quickly return to normal. The term “spike” is a gross exaggeration unless you are observing someone with a problem producing the hormone insulin, which ordinarily would regulate the blood sugar levels.


Fruit sugar actually can help people with troubled chemistry get energy from an easy to digest format (fruit), and take the strain off a usually burdened chemistry.


Fruit contains natural fruit sugars that provide natural energy and can satisfy the palate. Whereas processed sugars see to never satisfy and demand more and more be consumed.


Fake foods such as cotton candy, soda, alcohol & chinese food spike sugars and take a lot longer to return to normal. They are also defficient in companion nutrients like vitamins and minerals. Junk food is processed and poisonous so to speak in ways that toxify the body beyond the concern of blood sugar levels being too high.


So eat a lot of fruit. Eat a lot of starchy vegetables. Make sure your overall diet is clean. Too much fruit and too much starchy vegetables is possible. Drink your fruit and drink your vegetables. This is a reliable source of healthy nutrients.

SOLUTION FOR PEOPLE CONCERNED WITH JUICE SPIKING SUGAR LEVELS:

 

1. DILUTE JUICE IN WATER. OUR NEW SPRING WATER IS AN EXCELLENT RECOMMENDATION FOR DILUTING JUICE.

2. EAT CELERY WHILE DRINKING JUICE. CELERY CONTAINS NATURALLY OCCURRING SODIUM THAT WILL LOWER THE HIT TO THE GLYCEMIC INDEX.

THE GLYCEMIC INDEX IS THE RANKING OF CARBOHYDRATES IN FOODS ACCORDING TO HO THEY EFFECT BLOOD GLUCOSE LEVELS. CARBOHYDRATES WITH A LOW GI VALUE (55 OR LESS) ARE MORE SLOWLY DIGESTED, ABSORBED AND METABOLIZED AND CAUSE A LOWER AND SLOWER RISE IN BLOOD GLUCOSE (SUGAR)! THE GLYCEMIC INDEX OF CELERY IS 0!


2. JUICE DAMAGES TEETH!! …WRONG!

 

SO HERES WHAT REALLY HAPPENS.  AS WE GET OULDER OUR TEETH BECOME MORE POURUS.  DEPENDING ON HOW OFTEN YOU BRUSH YOUR TEETH, PLAQUE THEN BUILDS UP ON OUR TEETH AND THE PIGMENT OF FOOD ADHERES TO THE PLAQUE WHICH IS WHAT CAUSES THE DISCOLORATION. THE JUICE DOES NOT LIVE IN YOUR MOUTH. JUICE AND THE ACIDS THAT LIVE IN FRUIT DO NOT DAMAGE THE ENAMEL ON YOUR TEETH.  THE SALIVA IN YOUR MOUTH NATURALLY PROTECTS THE ENAMEL ON YOUR TEETH.

SOLUTION FOR PEOPLE WHO ARE CONCERNED ABOUT DAMAGING THEIR TEETH:

1. DRINK JUICE THROUGH A STRAW.

Thank You,
Marcus Antebi – FOUNDER (Copyright Marcus Antebi 2016)

JP Vitamin Infused & Functional Waters – Product Info

WHAT UP JUICERS!

HERE IS A CHEAT SHEET ABOUT ALL OF OUR WATERS!!!

WATERS

YOU CAN CLICK ON THE NAME OF THE WATER TO BE

REDIRECTED TO THAT SPECIFIC WATERS PAGE ON OUR WEBSITE!

WATER USEFUL KNOWLEDGE BENEFITS
ALOE ALOE IS ONE OF NATURES MOST EFFECTIVE CLEANSERS AND IS SAID TO SOOTHE AND MOISTURIZE SKIN. CONTAINING AMINO ACIDS, VITAMINS & MINERALS.
CINNAMON THERE ARE DIFFERENT GRADES OF CINNAMON. WE ONLY USE THE HIGHEST GRADE AVAILABLE KNOWN AS CEYLON CINNAMON (TRUE CINNAMON). HIGHLY REGARDED FOR ITS MEDICINAL PROPERTIES, HIGH IN ANTIOXIDANTS & IS BELIEVED TO BE ANTI-INFLAMMATORY, ANTIFUNGAL, AID IN DIGESTION, & REDUCE INSULIN RESISTANCE.
GINGER GINGER IS PART OF A GROUP, WHICH ALSO INCLUDES TURMERIC AND CARDAMOM, THAT HAVE SIMILAR PROPERTIES.  REDUCES INTESTINAL GAS, RICH IN ANTIOXIDANTS AND AN ANTI-INFLAMMATORY.
ROSE JP HAS ACCESS TO THE HIGHEST QUALITY ROSES AVAILABLE THAT ARE GROWN IN THE ROSE VALLEY OF BULGARIA. GMO’S ARE BANNED IN THIS REGION! PROVIDES STRESS RELIEF AND SUPPORTS DIGESTIVE FUNCTIONING. ALSO CONTAINS 95 DIFFERENT MICRO AND MACRO BIO-COMPONENTS.
SPRING WATER FOUND IN THE FOOTHILLS OF THE CATSKILL MOUNTAINS, OUR WATER COMES FROM DEEP WITHIN THE EARTH AND HAS BEEN FILTERED BY 600 MILLION YEAR OLD ROCK AND HAS A PH OF 6.3. MAKING SURE YOU GET ENOUGH WATER IS ESSENTIAL FOR ALL BODY PROCESSES INCLUDING REMOVING WASTES, CUSHIONING JOINTS & ORGANS. BLOOD IS COMPRISED OF 75% WATER.
VITAMIN C ACEROLA IS A FRUIT WHICH COMES TO US FROM A SHRUB OR SMALL TREE.  IT IS RICH IN VITAMIN C, A, THIAMINE, RIBOFLAVIN, & NIACIN. RICH IN VITAMIN C AND CONTAINS OTHER BENEFICIAL MINERALS.  IT IS ALSO USED IN MODERN MEDICINE TO PREVENT HEART DISEASE, BLOOD CLOTS AND EVEN CANCER!
VITAMIN D3 OUR VITAMIN D3 IS ACQUIRED FROM LICHEN, AN AQUATIC ALGAE.  OTHER VITAMIN D SUPPLEMENTS, LIKE D2, IS MADE FROM WOOL.  OBVIOUSLY NO D2 HERE! CRUCIAL FOR BONE DENSITY & IMMUNE SYSTEM FUNCTION.

Spring Water Bottle Launch

Amazing new product as of November 2016

Staff: Please display the bottles in the refrigerators and counters and/or shelving.

These bottles have the long-awaited sports cap. The spring source is in the Catskills of New York.

 

 

springwater

Merchandising at the Point of Sale

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Here is what you need to know as a general rule to maximize our guest’s positive experience.

 

 

First, we need for you to become familiar with the term Point of Sale (POS), the term “impulse item,” and “field of view,” and “within reach range.”

 

Point of Sale is a time frame that describes the exact moment that the guest is checking out and paying. It is literally the “Point of Sale.”

 

An impulse item is an item that the guest considers purchasing at the point of sale as opposed to an item that they may have been considering purchasing prior to entering the establishment. It is important to recognize that an impulse item is additive, meaning you are adding it on top of an item that is purchased intentionally. It should not replace the item that was originally intended for purchase.  A good example of an impulse item at Juice Press is the energy bar because a guest buying a salad and a juice may want a snack for later. It is complementary (…not free!) to their current purchase.

 

The terms “field of view” and “within reach” go together.  Generally speaking, an impulse item should be within the field of the customers view of the check out register and something that is easily reached for from the distance they are standing to the check out.

 

At Juice Press, we have created a guide for you to understand the seven critical items that must be at your POS station within the customers reach and field of view.

 

Lets begin: (1) Supplement Display; (2) Gift Cards; (3) New Featured Items; (4) Informational Signage, such as the clean eating program display; (5) Best Selling Items; (6) Energy Bars; and (7) Tip Jar.

 

Good merchandising requires constant maintenance! Your displays are not static! They need constant attention due to primary factors: (1) Inventory Depletion; and (2) Out of Stock items.  Good merchandising accounts for these two factors and adapts to the circumstances.

 

Training: Constantly monitor and maintain your POS area to maximize the guests experience. The guest appreciates an easy purchasing experience.

 

Coffee Beans In Your Favorite Smoothie

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Welcome back to Juice Press News Letter! We want to first encourage you to learn about what makes all of our coffee beverages special. More special than other’s coffee beverages? Probably!

 

I don’t want to make any wild boasts. If you need proof that we are the best in this category as well, let’s give you proof! First of all our coffee beans are USDA Certified organic. This is a huge aspect of quality and safety. Since coffee beans are usually a highly sprayed crop, it’s good to know that ORGANIC beans are not sprayed with nasty pesticides. Additionally, our beans are roasted and then within 2 days we are cold or hot brewing the beans for maximum freshness. Of course our beans are fair trade, (another important aspect of our offering.)

 

All you have to do is taste one of our awesome coffee drinks and the taste speaks for itself.

 

Introducing the simplest way to boost our smoothie and not only enjoy the coffee “buzz”, but enhance the flavor profile of almost every smoothie we make. The smoothie stations of all Juice Press stores now have roasted coffee beans that come delivered from our central super kitchen in 32 ounce containers.

 

The coffee bean booster is now programed into the POS stations. The booster calls for between 6-12 beans.

 

12 are a lot of flavor and caffeine. six are mild.

 

This blended in with a smoothie works with every smoothie. My favorite are the cleans green and the vanilla. Still, tastes great in fountain of youth and all smoothies.

ProViotic – Product Info

 

Welcome To Te ProViotic Training Page for Juice Press Team Members


 

How to sell PROBIOTIC at Juice Press Retail counter: “Probiotics in the digestive system are the true front line defense of your entire immune system. This is scientific and not “juice bar” talk. An imbalance in the “population” of good bacteria v.s. bad bacteria begins the process of weakening your immune and making the body susceptible to an over growth of bad bacteria. A number of factors contribute to why people have an imbalance. Most of which is attributed to poor diet and life-style choices. Supplementation throughout our lives becomes critical to prevent a host of illnesses range from inflammation, depression all the way to cancer and many digestive illnesses.”


 

 

“ProViotic” is a probiotic brand and has been scientifically proven by Ivy League researchers who determined that the specific strain Lactobacillus Bulgaricus (GLB44) is capable of supporting digestive and immune health as well as outcompeting dangerous bacteria like E. Coli, H. Pylori, Listeria, and Salmonella. L. Bulgaricus is an incredibly powerful “good bacteria” and is one of the largest probiotic bacteria strains on the market. Instead of diluting the supplement with weak “filler” bacteria that have no added benefit, ProViotic uses a single premium strain.


 

 

 

The 2.5 billion CFU of ProViotic in our capsules are more than enough to promote regular digestive and immune health. The 4 billion CFUs in our extra-strength tablets provide even more of our premium strain. The tablet is the perfect option for blending into a smoothie!


 

 

Why is a single strain probiotic more effective than a multi-strain probiotic?

Like humans, bacteria are competitive — all multi-strain probiotics carry the risk of auto-inhibition — so the first fight can actually be among the probiotic bacteria themselves, hence why we selected a single strain. Lactobacillus Bulgaricus is the only bacteria discovered on a flower that outcompetes a broad range of harmful bacteria without inhibiting the good bacteria in our gut, and is the only one that does so with such a powerful selective inhibitory quality.


 

 

35 CAPSULE BOTTLE = $40.00 10 CAPSULE TRAVEL PACK = $15.00 30 TABLET BOTTLE = $40.00

 

WHAT UP Team JUICERS?!?!? Selling PROVIOTIC GETS YOU rewards!! Remember we are here to help our guests so please be polite and not pushy in any way. OUR MONTHLY GOAL: 1,000 BOTTLES, 400 TRAVEL PACKS, 2,000 BOOSTERS!


 

 

There are more pages on probiotics in general in the knowledge pages of this website. Please improve your knowledge base by reading.


 

 

Important reading: http://www.glb44.org   ( this is harvards report on PROVIOTIC ) | http://www.proviotic.com ( probiotic’s website )


 

vitamins

Hot Teas – Product Info

OUR TEAS ARE USDA ORGANIC

The-Juice-Hot-Tea

Product Outages

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If you have ever been to a Juice Press, you may have seen our refrigeration “Sold Out” cards.  In an effort to reduce our waste and insure maximum freshness 7 days a week, we build our inventory to sell out.

 

WELCOME TO A SPECIAL EDITION OF “THE JUICE!” BASED ON SOME RECENT OUTAGES, WE WANTED TO GIVE YOU TALKING POINTS TO EXPLAIN WHY WE MAY BE OUT OF A PARTICULAR PRODUCT. PLEASE SEE BELOW:

 

“WE ARE AT TIMES UNABLE TO PURCHASE ALL OF THE PRODUCT WE NEED DUE TO OUR STRICT ORGANIC STANDARDS. THE DISTRIBUTORS AND MANUFACTURERS SIMPLY CAN NOT KEEP UP WITH THE DEMAND WE HAVE AT TIMES FOR THE PRODUCT. WE REFUSE TO REPLACE AN ORGANIC PRODUCT WITH ONE OF A LESSER QUALITY. WE APOLOGIZE FOR THE INCONVENIENCE.”

 

I WANT YOU TO ALL REMEMBER THAT CREATING A RAW, UNPASTEURIZED ORGANIC PRODUCT LIKE JUICE PRESS DOES, ON THE SCALE JUICE PRES DOES, HAS NEVER BEEN DONE BEFORE. WE ARE HERE TO CHANGE THE WORLDS THINKING ON HEALTH AND NUTRITION. AS ALWAYS, IT STARTS AND ENDS WITH YOU! MANY THANKS!

 

SPECIAL EDITION SIMPLY PUT… WE MAKE LIVES BETTER! SPECIAL EDITION

JP Fuel & JP Fuel Xtreme – Product Info

GET THE CAFFEINE BOOST ALTERNATIVE TO COFFEE!!!

FORMERLY ( ROCKET FUEL)

THESE TWO TINY UNITS MAY LOOK SMALL BUT BOTH ARE HUGE IN PROVIDING ENERGY.

 

THEY BOTH GET THEIR NATURAL CAFFEINE FROM AN AMAZING LEAF FROM ECUADOR KNOWN AS GUAYUSA.

 

THE REGULAR JP FUEL HAS 255mg OF CAFFEINE.

 
THE JP FUEL XTREME HAS “DOUBLE GUAYUSA” WHICH DOUBLES THE CAFFEINE CONTENT TO 510mg! AN AMAZING BOOST OF ENERGY.

 

BOTH ALSO CONTAIN MACA WHICH IS SHOWN TO INCREASE ENERGY AND LIBIDO. THIS ENERGY IS MORE OF A VITALITY OR LIFE FORCE THAT ENHANCES OVERALL WELLNESS.

 

A GREAT PRE-WORKOUT OR INSTANT PICK-ME-UP!

 

JP FUEL – 255MG OF CAFFEINE – $5 SIMPLY PUT… WE MAKE LIVES BETTER! JP FUEL XTREME – 510MG OF CAFFEINE – $6

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Ginger Fireball Suckers – Product Info

 

The Juice

 

Got the Sniffles? What Up Juicers?

 

GINGER FIREBALL SUCKERS.

 

 Juice Press famous ginger fireball drink in tablet form. a pure, transparent, gluten free vitamin c tablet with no sugar, chemicals or fillers! they only contain 2 ingredients: acerola fruit & pure ginger root.

acerola fruit: is rich in vitamin c and contains other beneficial minerals. it is also used in modern medicine to prevent heart disease, blood clots and even cancer!

 

pure ginger root: in herbal medicine, ginger is regarded as an excellent carminative which is shown to reduce intestinal gas. modern science has revealed that ginger has many other therapeutic properties as well, such as being rich in antioxidants and an enormous anti-inflammatory.

 

ginger fireball suckers have over 400% of the recommended daily value of vitamin c and twice as much as a ginger fireball drink.

 

 

The perfect sidekick to help battle the stress of the season!

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Organization Chart

 


Chairman Of The Board: Michael Karsch – Involved in day to operations to lesser degree, involved in many of the key issues and decisions.


Ceo & Founder: Marcus Antebi – Involved in day to day operations. Building brand, sales, systems, and product development.


Chief Operating Officer: Peter Kay


Executive Head Of Kitchen: Shawne Edelman

———–Second In Command Kitchen: James Asaro


Director Of Area Managers/Head Area Manager Retail Operations: Jenna Rainey

———-Area Manager: Chris Bartas

———-Area Manager: Angela Sorensen

———-Area Manager: Danielle Molina

———-Area Manager: Jonathan Morav

 


Head of Maintenance: Frank Lauria


Director of Logistics: Danny Shir


Manager 0f Training: Daniel McBride


Chief of Staff: Mara Crespi


Director Of Marketing & Public Relations: Roxanne Palin

———-Marketing & Public Relations: Caitlin Brisson


Director Of Finance: Brittany Foltzer


Legal Counsel: Steve Karsch


Director Of Human Resources: Jane Waterman


Director of New Store Construction & Renovations: Aiden Carty

———–Visual Merchandising & Product Roll-Out: Lisa Iddings


 

 

 

 

 

 

 

Breast Cancer Awareness

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WHAT UP JUICERS?

Juice Press will be supporting Breast Cancer Awareness Month (October) in many ways.

Please stay informed and let us know any questions. Thank you!

 

PINK STRAWS
LAUNCH MONDAY, 10/3/2016
Juice Press will be putting pink straws in all stores for the month of October to support general breast cancer awareness month: a reminder that early detection & screening are important for saving lives. breast cancer awareness month is all about a call to action for early detection. when breast cancer is detected early, in the localized stage, the 5-year survival rate is 98% according to the national cancer institute. this month is all about encouraging the women in our lives to take action to catch this disease in early stages through breast self-exams, regular clinical visits and mammograms based on age & health history. Find pink caps in all juice press stores in support of this crucial message.

 

PINK CAPS – LAUNCH MONDAY, 10/17/2016
Juice Press will be putting pink caps on their Rose Water the week of 10/17 and donating 100% of proceeds from the first 2,000 sold to The Dubin Breast Center.

 

The Dubin Breast Center provides a multidisciplinary, comprehensive approach to breast cancer. Located at The Mount Sinai Hospital’s main campus in New York City, this state-of-the-art facility offers the most advanced services in breast cancer prevention, diagnosis, treatment, and survivorship, regardless of a patient’s ability to pay.

 

MANY THANKS TO CAITLIN BRISSON FOR PROVIDING THE CONTENT OF THIS MESSAGE!

When is juice press coming to your neighborhood?
good question!

thank you for your interest and support of juice press! juice press was founded in 2010, but it was not until 2013 that we made our rapid expansion moves. today is December 2, 2016 and we now have 56 stores open and several more in construction!


we are building in boston and austin at this current moment and are waiting for the right moment to expand into completely new territories. there are many aspects to this enterprise and this specific industry that need to be “fleshed” out before making a distant move. we are close.


20+ of our stores are inside the health club equinox in 3 states.

 

we are not franchising at this time.