SUSTAINABILITY AT JP
WE CARE DEEPLY ABOUT MOTHER EARTH. THE HEALTH OF THE PLANET IS INTEGRAL TO OUR JUST PLANTS MISSION.
A plant based diet results in 70% less CARBON emissions. JP has chosen to be plant based since day one.
ALMOST PERFECT PRODUCE
Food waste is one of the greatest environmental issues facing our society. Over 30% of the food produced never even makes it to someone's plate – a significant portion of this is at the supermarket level. Millions of pounds of nutritious produce are discarded annually because it doesn’t meet the lofty aesthetic demands of major supermarkets.
JP is committed to helping reduce the amount of Almost Perfect Produce™ that is wasted every year. We're able to buy incredible fruits and vegetables at a discount and pass those savings on to you – a win-win!
PLANT BASED for the planet
Choosing to eat plant based is the single most impactful way to reduce your carbon footprint. A plant based diet results in 70% less emissions. Animals raised for consumption through factory farming emit methane and are responsible for an alarming 14.5% of global greenhouse gas emissions. On top of that, feeding livestock puts immense strain on the environment: 70% of the grain grown in the US, and 83% of global farmland is used to raise livestock. Studies show that eating a plant based diet has a tremendous impact on our earth by decreasing greenhouse gasses and reducing land waste.
NO PESTICIDES
Our plants never contain pesticides and by choosing JP, you’re supporting farms who choose not to contaminate our soil, water, and earth. Pesticides are incredibly harmful to our ecosystem — besides killing weeds and insects – pesticides add toxicity to our environment, harming plants and the animals (us!) that eat them.
OUR CARBON FOOTPRINT
Every day we deliver our fresh, nutrient dense, food & juices directly from our super kitchen in Long Island City to our 60+ stores in NYC. In the past year, we’ve reduced truck emissions by 25% by optimizing delivery routes.
REUSABLES PROGRAM
We encourage the use of reusable cups in every JP location. We offer JP branded S’Well bottles for retail in all stores. At every store, you’ll also have the opportunity to ditch the plastic straw and spring for a reusable metal straw,
COMPOSTABLE PACKAGING
Our plant powered smoothies are served in 100% compostable smoothie cups. We also use compostable smoothie bowls made from sugarcane pulp and compostable straws made from sugarcane. We’re in the process of changing many of our refrigerated items over to compostable packaging. Our food is already Just Plants – soon our store will be too!
CLOSED LOOP FoOD PRODUCTION
Everyday, we make 180+ products at our Long Island Super Kitchen using only the highest quality superfoods. To reduce food waste, we have optimized our production to create as little excess as possible like upcycling pulp from our cold pressed juice production to use in our soups and kale pesto. We’ve challenged ourselves to rethink our processes and make our production efficient and sustainable.
Join our Sustainability Team
We recognize the importance of continuing to improve our eco-impact and have a task force and plan in place to decrease our footprint and make JP as sustainable as possible. Our task force is very open to your feedback and tips.
HAVE AN IDEA FOR HOW WE CAN IMPROVE?
At JP, we are hyper focused on bettering our eco-impact. The mission of our sustainability task force is to continuously research and implement gold standard systems to decrease our footprint and make JP as sustainable as possible. We are very open to your feedback and any feasible suggestions or helpful tips on how to improve — write to us at eco@juicepress.com!